Welcome To Our Blog

How B2B Telemarketing Can Boost Your Event Attendance

By Stuart Thompson | 24 April 2017




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More and more of our business operations happen online, through websites, CRMs, email, apps and social media – to name just a few channels. The digital age has created huge efficiency benefits, but also emphasised the importance of real-life human interaction – especially when reaching out to potential B2B leads.

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How To Quickly Source Marketing Data For Your Next Campaign

By James Crowder | 19 April 2017




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Big data might be regarded as a buzzword, but it’s here to stay. Marketing data and the insights that can be gleaned from it are helping business grow, attract new customers and retain current customers. 

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How to Use B2B Telemarketing In A Digital Strategy

By Greville Crowder | 12 April 2017




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Many people make the mistake of assuming that a digital marketing strategy is all, well, digital. They assume that it involves tactics that exist entirely online—through social media, websites or email—and that it has no room for traditional marketing activities, like B2B telemarketing.

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Good vs Bad B2B Content Marketing

By Stuart Thompson | 11 April 2017




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Today, content is the engine that drives the internet. From music and video to blogs, images, webinars and ‘How To’ guides – gone are the days of static brand web pages populated with company histories and visions. B2B content marketing has vastly changed how B2B customers find and engage with businesses.

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Timed to Perfection - Prospect Engagement

By Scott Barr | 23 March 2017




 

Consumers, whether in the B2C world or B2B world, have now become researchers. The advent of digital has given us a tool that we simply can’t get enough of and we frequently use that tool to inform our buying decisions. Before we part with our hard-earned cash as consumers we will use the internet to research what we’re buying, check specifications, read descriptions, read reviews, compare prices and wade through a lot of other info before we decide to unleash the credit card. We’ve become like this because it’s simple to do so and the info is easily accessible so in many respects, the internet has made us more discerning consumers. 

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To cleanse or to buy data, that is the question

By James Crowder | 20 March 2017




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Poor quality data can be a real problem. People change positions and jobs regularly, and salespeople frequently complain that they can’t reach prospects because their contact  details are no longer valid. Add to this the problems created by duplicate copies and irrelevant data, and it becomes clear why so many businesses struggle with poor quality data. Instead of serving as income-generating assets, many databases only frustrate the efforts of the marketing and sales teams which use them.  

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