Imagine this. You are sat at home on your personal Facebook account, and have the news on in the background. Suddenly, a breaking news story comes through claiming Facebook used 50,000 people’s account details to influence the US election. You wonder how this is allowed and whether at any point your details have been used without your consent.
Even though using social networks to create B2B pipeline opportunities is becoming increasingly popular amongst sales professionals, there is little discussion about how to blend telemarketing with social media to maximise lead generation.
You may think that GDPR is a chore that has to be done. But don’t. Embrace the upcoming regulations to give your business an edge over the competition. Doing this will ultimately create more leads through increasing your brand image.
Does your business know how to find the right leads?
Without a defined Lead Qualification Process, you will have seen your team wasting time and effort chasing poor quality leads. 28% of all leads are handed off to sales without any Lead Qualification…. at all.
Having trouble establishing who your customers are? Want to know how this can be solved? Do you feel GDPR is holding you back? If you’ve had to think about any of these questions then read on.