When it comes to website design, is aesthetics or functionality more important to you? If you want to boost conversions on your website, you should be focusing on both elements.According to a report by Adobe, given fifteen minutes to consume content, 66% of consumers would prefer to view something beautifully designed vs. something simple and plain. 38% of people stated that they would leave a website if it is unattractive – that’s a lot of leads gone to waste. If you want to see a sustainable boost in conversions, here are a few design principles that will get you closer to your goal:
- Distinguish your Call-to-Action
You can have the most amazing web copy, with strategically placed keywords and striking graphics, but without a solid, visible CTA—consumers are most likely to leave your site. A well-targeted CTA drives visitors to take a specific action – whether it’s ‘buy now’, ‘sign up’ or ‘learn more’. A CTA is the most important element to boost conversion, so it can’t be treated like any other page element. To make your CTA stand out, put it inside a container or make it a different colour to the background so that it’s the first thing people see when they visit your site.
- Utilise negative space
Negative space (also known as white space) is the empty spaces between all the elements on your site. Negative space is actually a positive thing in web design. Without it, your website would be unclear and unreadable. With too much going on, visitors will have a difficult time finding what they need. Too much whitespace will create a sense of disconnect, so try to strike a balance between negative and positive space for best results. White space on your site keeps everything legible and easily digestible – people scan websites these days so it needs to be easy on the eyes. An easily readable site will essentially lead to increased conversions.
- Use colour
Colour has a significant effect on our attitudes and emotions. According to Neil Patel, “Colour is 85% of the reason you buy a specific product.” That’s how strong colour psychology is. When designing a website, colours can be used to evoke different emotions and reactions. Choose a colour scheme that evokes the kind of emotion you want. When done correctly, colour can affect conversions. So, if you want to increase your conversion rate, every element on your website such as colour, content, speed and CTA, need to work together to be effective.
The results you can achieve by implementing these design elements can give an incredible boost to the conversion rate of your website. If you need to ramp up your lead generation and conversion rates, GCL has long been an expert in lead generation. To meet the increasing demand for holistic lead generation services, GCL provides solutions that incorporate the best of both outbound and inbound channels.
For more information about how you can generate leads and increase conversions, download the guide: