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Three Golden Rules for Lead Generation

By James Crowder | 20 October 2022




A successful enterprise centres on your ability to generate a healthy flow of fresh sales opportunities. With a carefully planned B2B marketing strategy, you can enhance your USP’s, ROI and business persona. Unfortunately, as many Blue Chip or SME’s will testify, it’s no longer enough to sell a qual...

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The Do’s & Don'ts of Over-The-Phone Appointment Setting

By James Dixon | 12 October 2022




Appointment setting has never been easy, but now, your prospects and the way they behave makes securing those all-important first meetings even more of a challenge.

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Is your pipeline stagnant?

By GCL | 9 September 2022




The sales pipeline is the method of the sales team understanding the abstract concept of the sales process. In layman’s terms, it tracks the flow of your prospective sale from a new contact, to prospect, to lead and hopefully to a fully-fledged customer.

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5 Lead Generation Tactics to Complement B2B Telemarketing

By GCL | 6 September 2022




One of the biggest lead generation challenges for B2B marketers is getting prospects to convert. 51% of the respondents to Chief Marketer's B2B Lead Gen Outlook survey said that they are concerned about conversion and 63% of marketers reported to HubSpot that lead generation is their most pres...
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Four Pitfalls to Avoid With B2B Telemarketing

By James Crowder | 5 September 2022




Telemarketing isn’t always an easy process, it takes a great amount of planning and strategy. But when done right, B2B telemarketing can be great for your business and will lead to successful lead generation.

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5 Of The Most Popular Types Of Marketing Data Analysis Tools

By GCL | 5 September 2022




For marketers to survive in the modern digital marketing space, they need the right tools to understand whether their campaigns are succeeding or failing. These tools will allow marketers to measure ROI at different stages of a campaign and provide clients with the metrics they need to justify marke...

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