Technology has no doubt changed the way the world works. It also continues to cause major changes within specific fields and areas of business. Services like AirBnB, Netflix and Uber have completely shifted the way those industries operate.
The B2B industry is also no stranger to technological driven change. Here are a few examples of technologies and how they have altered the B2B industry:
Whether you are a small business, or a large megacorporation, there are always challenges when it comes to allocating your B2B marketing budget. Your marketing budget will be affected by a number of factors including changes in your industry, performance by your competitors, and revenue and profit margins.
Thanks to technology, marketing has become less of an art and more of a science. Instead of relying on their gut or intuition, modern marketers use digital platforms and tools to track how audiences are engaging with their marketing content.
But what if your data is bad?
Your organisation is thriving and demand from the local market for your products and services is growing rapidly. In fact, the desire for your products has grown so much that you’re starting to get enquiries from overseas. However, your company had never planned to market outside your region, leaving your marketing team asking one question: how do we adapt to an international market?
In this blog, we’ll look at three tips that will help your brand evolve to meet the expectations of overseas buyers, and three brands that have successfully gone global.
As a B2B marketer, you face a variety of challenges — from developing engaging content to making effective use of a limited budget. Another one of the main difficulties that you (and 48% of other B2B marketers) experience is generating leads. Whether it's a lack of interest or budget, it's a daily struggle to hook a lead and turn them into a customer. The first step to address this issue is ensuring you are using the most effective B2B marketing channels.
In this blog, we’ll look at 3 of the most effective channels you can use to connect with a B2B prospect.
Lead generation, which in-turn leads to sales pitch opportunities, is the life blood of any business. Whether your business succeeds or fails depends on your ability to connect with potential customers and convert them into clients. But this leads to the first challenge that many businesses have to deal with: how do you connect with potential leads in the first place?
In this blog, we’ll unpack three different ways that you can connect with potential customers and grow your sales pitch opportunities. But first, there’s one important issue we need to discuss.
