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How to get international B2B marketing right

By GCL | 18 March 2020




 

Thanks to the internet, more companies than ever before can do business all across the globe. If your organisation is thinking about going international, it’s important to remember that you’ll need a new marketing strategy in order to succeed.

 

Here are 6 tips that you can use to get your inte...

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Avoid these mistakes to deliver an effective B2B telemarketing campaign

By GCL | 4 March 2020




 

Many businesses understand that B2B telemarketing can be an effective tool for reaching prospects. However, there are a number of practices they, or their telemarketing partner, should avoid in order to guarantee solid results. Here are 3 mistakes that inexperienced B2B telemarketers make:

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How to close a deal over a call, from start to finish

By GCL | 26 February 2020




 

During your career, there will likely be many situations when you need to hop on a call to get a deal over the line. But if you’re lacking in experience, this can be an incredibly daunting task. 

If you’re unsure about how to approach this challenge, there are many resources to help get you sta...

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Is your B2B marketing strategy doomed from the start?

By GCL | 19 February 2020




 

Traditionally, B2B marketing has operated from a very different playbook from B2C marketing. Many believed that B2B marketing was another beast entirely, and that it was foolish to try and implement B2C strategies as part of your B2B marketing campaign. This 2012 article from CBS clearly summar...

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3 B2B Marketing Tips To Help You Achieve Growth

By GCL | 5 February 2020




 

In the increasingly competitive B2B space, it’s important to have a marketing strategy that connects with the right leads and fosters genuine business growth. In order to help you achieve this goal, here are 3 helpful tips

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The one thing people don’t understand about multi-channel marketing

By GCL | 22 January 2020




 

Multi-channel marketing is a marketing strategy that uses a variety of channels to reach customers. These could be tv ads, emails, social media, channels or any other mix. In order to ensure your marketing message is effective, it’s best to reach out to potential customers on whichever channels...

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