Events and conferences have always been a part of a B2B company’s marketing toolkit, but in today’s media-saturated environment, they are an increasingly important method for businesses to connect. But before this can happen, you first need to attract businesses to your event.
In today’s increasingly media-saturated world, events and conferences are an important tool for B2B companies to connect in person. They offer your business many benefits, including cost-effective advertising, opportunities for networking and great potential for lead generation.
Let’s face it, most companies simply don’t have the budget to sustain a fully-functioning marketing department. Relatively, the telemarketing department is one of the first areas an organisation will look to downsize when the economy takes a dive or an important client opts to take its business elsewhere. This isn’t because telemarketing is considered deadweight or of little importance — an in-house B2B telemarketing team running at full capacity requires a great amount of resources, training and management time. For lack of a better term: Telemarketing is a beast!
Before the internet, computers, smartphones and digital connectivity, there was an ancient device known as the telephone. And from a marketer’s mouthpiece to a lead’s receiver was how the telemarketing revolution began. That was a very long time ago. Today sees marketers capitalising on the ever-growing list of channels and devices with which to engage, convert and retain leads. But for all of marketing’s advances in technology, telemarketing remains the most viable form of contact between marketer and prospect. Could it be that the human touch still commands influence, even in the age of digital? Let’s find out:
When it comes to B2B telemarketing, the world’s most valuable resource isn’t oil, coal or diamonds — it’s data. As the initial link between your business and prospective customers, good data is imperative to the success of your marketing efforts. Using enriched information enables highly targeted campaigns at scale and greatly assists in the conversion and retention of important leads. Here’s how to get your data marketing to work for you:
We’ve said it before and we’ll say it again: B2B appointment setting is an artform, and the marketer that seals the deal — on a consistent basis — is a veritable magician! Thankfully, experience takes away a lot of the guesswork. And with over 28 years under our belt, we can honestly say that securing a meeting with a C-Suite Executive gets easier with time. It’s all about developing your skills and deepening your research.
