Marketers, regardless of whether they work in telemarketing, digital, strategy or any other aspect of the profession, need to understand that emotional intelligence (EQ) is a vital part of customer experience (CX).Let’s explore how marketers can use EQ to improve their CX approach.Why is EQ impor...
Emotional intelligence (EQ) is how we measure an individual’s ability to navigate their own and others’ emotional landscapes. As a marketer, EQ plays a vital role in developing strong relationships with leads and customers by giving you the ability to empathise with them. Without the ability to u...
Whether you’re building your own B2B telemarketing team or looking for a B2B partner to assist with your telemarketing campaign, it’s important to find telemarketers with high emotional intelligence (EQ).
Empathy is defined by the Cambridge dictionary as “the ability to share someone else's feelings or experiences by imagining what it would be like to be in that person's situation”. It may seem like common sense for marketers to use empathy to better understand and connect with leads, but that isn...
Many jobs, whether you’re a copywriter, coal miner, or painter, require you to interact with people. However, client-facing roles such as waiters, secretaries or doctors have much greater demands placed on them when it comes to these social interactions. Another highly demanding client-facing rol...
