Why B2B Events Are Critical To Success In The Age Of Digital Marketing
Digital marketing has found a way to connect with users in a variety of online spaces. Log onto a news site and a pop up will appear from their latest advertiser. Check the score for the baseball game on your mobile and banners will entice you to buy their merchandise. An email will arrive in your inbox reminding you about the item you didn’t check out on your favourite online store. While this can help you reach a potential customer, the downside to this approach is online advertising “overload” — specifically how people are consciously or subconsciously filtering it out.