Before the internet, computers, smartphones and digital connectivity, there was an ancient device known as the telephone. And from a marketer’s mouthpiece to a lead’s receiver was how the telemarketing revolution began. That was a very long time ago. Today sees marketers capitalising on the ever-growing list of channels and devices with which to engage, convert and retain leads. But for all of marketing’s advances in technology, telemarketing remains the most viable form of contact between marketer and prospect. Could it be that the human touch still commands influence, even in the age of digital? Let’s find out:
When it comes to B2B telemarketing, the world’s most valuable resource isn’t oil, coal or diamonds — it’s data. As the initial link between your business and prospective customers, good data is imperative to the success of your marketing efforts. Using enriched information enables highly targeted campaigns at scale and greatly assists in the conversion and retention of important leads. Here’s how to get your data marketing to work for you:
Imagine your existing B2B marketing data as a tried-and-trusted car, linking you to the world the way data connects businesses to prospects. You’ve had it for years and it’s been a reliable companion for as long as you can remember (except for that time the radiator erupted and spewed scalding water while enroute to an important interview). Point is, despite a few unfortunate instances, your plain car’s been an ever-reliable fallback — a friend of sorts — getting you from A to B, and anywhere in between (so long as it’s not too far out of town). A perfectly adequate asset...
Even though using social networks to create B2B pipeline opportunities is becoming increasingly popular amongst sales professionals, there is little discussion about how to blend telemarketing with social media to maximise lead generation.
Does your business know how to find the right leads?
Without a defined Lead Qualification Process, you will have seen your team wasting time and effort chasing poor quality leads. 28% of all leads are handed off to sales without any Lead Qualification…. at all.
To the untrained eye, sales is a glamourous world of long lunches, travel and commissions. The perfect salesperson knows exactly which leads will convert into customers, and spends nothing more than half an hour sweet talking them into a sale with perfect closing techniques. As someone who works in sales, you know that this is more fiction than reality.