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Welcome To Our Blog

The Do’s & Don'ts of Over-The-Phone Appointment Setting

By Elizabeth Hamer | 11 December 2017




Appointment setting has never been easy, but now, your prospects and the way they behave makes securing those all important first meetings even more of a challenge.

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Clever Ways an AI Enabled CRM Can Enhance Your Lead Generation Strategy

By Elizabeth Hamer | 18 October 2017




You might not realise it, but we are already living in the age of artificial intelligence. AI exists in our everyday lives – whether you’re using Siri, Netflix, or even B2B marketing tools like CRM systems. 

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Four Tips on How to Turn Data and Content into Leads

By Elizabeth Hamer | 25 August 2017




Content has always been a primary focus in marketing campaign efforts. With a data-driven approach, content can be more relevant and more targeted.

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3 High-Converting Website Design Elements

By Elizabeth Hamer | 25 July 2017




When it comes to website design, is aesthetics or functionality more important to you? If you want to boost conversions on your website, you should be focusing on both elements.

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Steps to Ensure Successful B2B Telemarketing in the Digital Age

By Elizabeth Hamer | 27 June 2017




An effective telemarketing strategy can work wonders for your business. When done correctly, it can be an invaluable tool for B2B salespeople. Telemarketing should have a place in your marketing strategy even in today’s digital age. According to research, it’s the third most effective tool for lead...

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Get Those Laser Beams Ready For Digital ABM

By Elizabeth Hamer | 12 June 2017




If you haven’t heard of account-based marketing by now, I’m going to assume you live under a rock. Even though it’s a hot topic with B2B marketers lately, it’s by no means a new concept. 

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