The Do’s & Don'ts of Over-The-Phone Appointment Setting
Appointment setting has never been easy, but now, your prospects and the way they behave makes securing those all important first meetings even more of a challenge.
Clever Ways an AI Enabled CRM Can Enhance Your Lead Generation Strategy
By
Elizabeth Hamer | 18 October 2017
You might not realise it, but we are already living in the age of artificial intelligence. AI exists in our everyday lives – whether you’re using Siri, Netflix, or even B2B marketing tools like CRM systems.
Four Tips on How to Turn Data and Content into Leads
By
Elizabeth Hamer | 25 August 2017
Content has always been a primary focus in marketing campaign efforts. With a data-driven approach, content can be more relevant and more targeted.
3 High-Converting Website Design Elements
By
Elizabeth Hamer | 25 July 2017
When it comes to website design, is aesthetics or functionality more important to you? If you want to boost conversions on your website, you should be focusing on both elements.
Steps to Ensure Successful B2B Telemarketing in the Digital Age
By
Elizabeth Hamer | 27 June 2017
An effective telemarketing strategy can work wonders for your business. When done correctly, it can be an invaluable tool for B2B salespeople. Telemarketing should have a place in your marketing strategy even in today’s digital age. According to research, it’s the third most effective tool for lead...
Get Those Laser Beams Ready For Digital ABM
By
Elizabeth Hamer | 12 June 2017
If you haven’t heard of account-based marketing by now, I’m going to assume you live under a rock. Even though it’s a hot topic with B2B marketers lately, it’s by no means a new concept.
