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Welcome To Our Blog

How To Reduce No Show Appointments

By essential | 8 December 2021




No-show appointments are frustrating. You've put the time and effort into getting in front of the right contact, you've aced the prospecting call, and you've got a date in the diary. But the date and time roll around, and your prospect doesn't show. Why?

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The Triple Threat!

By essential | 28 July 2015




What is the single biggest threat to any marketing campaign?

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Appointment Setting Call Centres

By essential | 24 July 2015




With 25 years’ experience in the Direct Marketing industry and a renowned reputation for managing successful Telemarketing campaigns, GCL Direct is one of the leading B2B Lead Generation and Appointment Setting experts in the UK and internationally.

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Lost in Translation

By essential | 23 July 2015




Some direct marketing campaign ideas look great on paper but when translated into reality, they fall some distance from the target. It doesn’t matter how clever and uncomplicated your solution is, if you can’t explain it in the right context for your target audience then you’re not going to have the...

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Gone in 29.99 Seconds

By essential | 16 July 2015




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How B2B Telemarketing Can Boost Your Profits

By essential | 15 July 2015




The digital era is here to stay, with marketers utilising social networking streams, e-marketing avenues and online communication processes; in a nutshell the level of human interaction has dropped massively, and if you are failing to use this method in your marketing strategy then you could be losi...

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