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Hiring B2B Telemarketers with High EQ

By GCL | 18 November 2019




Whether you’re building your own B2B telemarketing team or looking for a B2B partner to assist with your telemarketing campaign, it’s important to find telemarketers with high emotional intelligence (EQ).

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Use Empathy to Turbocharge Your Marketing Strategies

By GCL | 11 November 2019




Empathy is defined by the Cambridge dictionary as “the ability to share someone else's feelings or experiences by imagining what it would be like to be in that person's situation”. It may seem like common sense for marketers to use empathy to better understand and connect with leads, but that isn...

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Why EQ is Critical in Telemarketing

By GCL | 4 November 2019




Many jobs, whether you’re a copywriter, coal miner, or painter, require you to interact with people. However, client-facing roles such as waiters, secretaries or doctors have much greater demands placed on them when it comes to these social interactions. Another highly demanding client-facing rol...

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Do You Speak My Language? How a Common Tongue Connects People in Marketing

By GCL | 28 October 2019




 

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IQ vs EQ – Which is more important for success in sales and marketing?

By GCL | 21 October 2019




Intelligence Quotient (IQ) is one of the markers by which we judge a person’s intellectual aptitude. Emotional Quotient (EQ) is the metric we use to measure a person’s emotional awareness. These characteristics are both valuable in sales and marketing, but which is more important, a high IQ or a ...

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5 Of The Most Popular Types Of Marketing Data Analysis Tools

By GCL | 20 September 2019




For marketers to survive in the modern digital marketing space, they need the right tools to understand whether their campaigns are succeeding or failing. These tools will allow marketers to measure ROI at different stages of a campaign and provide clients with the metrics they need to justify ma...

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