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Is your B2B marketing strategy doomed from the start?

By GCL | 19 February 2020




 

Traditionally, B2B marketing has operated from a very different playbook from B2C marketing. Many believed that B2B marketing was another beast entirely, and that it was foolish to try and implement B2C strategies as part of your B2B marketing campaign. This 2012 article from CBS clearly summar...

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3 B2B Marketing Tips To Help You Achieve Growth

By GCL | 5 February 2020




 

In the increasingly competitive B2B space, it’s important to have a marketing strategy that connects with the right leads and fosters genuine business growth. In order to help you achieve this goal, here are 3 helpful tips

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The one thing people don’t understand about multi-channel marketing

By GCL | 22 January 2020




 

Multi-channel marketing is a marketing strategy that uses a variety of channels to reach customers. These could be tv ads, emails, social media, channels or any other mix. In order to ensure your marketing message is effective, it’s best to reach out to potential customers on whichever channels...

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5 Channels To Include In Your B2B Lead Generation Toolkit

By GCL | 8 January 2020




When developing an effective B2B lead generation strategy, there are a few questions you need to ask: “What are our key selling points?”, “How well established is our brand?”, “Who are our customers?” One particularly critical question is “What channels should we be using as part of this strategy...

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How to Improve Your Telemarketing Using EQ

By GCL | 9 December 2019




While some roles in an organisation require less emotional intelligence (EQ) than others, telemarketing is not one of them. Telemarketers, due to their high levels of engagement with leads or clients, are often the first to face a negative response from a lead or customer. Under these circumstanc...

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Emotional Intelligence: The Key To Providing An Exceptional Customer Experience

By GCL | 2 December 2019




Marketers, regardless of whether they work in telemarketing, digital, strategy or any other aspect of the profession, need to understand that emotional intelligence (EQ) is a vital part of customer experience (CX).Let’s explore how marketers can use EQ to improve their CX approach.Why is EQ impor...

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