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IQ vs EQ – Which is more important for success in sales and marketing?

By GCL | 21 October 2019




Intelligence Quotient (IQ) is one of the markers by which we judge a person’s intellectual aptitude. Emotional Quotient (EQ) is the metric we use to measure a person’s emotional awareness. These characteristics are both valuable in sales and marketing, but which is more important, a high IQ or a ...

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5 Of The Most Popular Types Of Marketing Data Analysis Tools

By GCL | 20 September 2019




For marketers to survive in the modern digital marketing space, they need the right tools to understand whether their campaigns are succeeding or failing. These tools will allow marketers to measure ROI at different stages of a campaign and provide clients with the metrics they need to justify ma...

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Making the most of your shrinking marketing budget with ABM

By GCL | 22 August 2019




Marketing directly to accounts your business has targeted as prospects can be extremely cost-efficient. This is particularly true if you are using some of the newer social platforms' tools that enable targeting to specific companies or organisations. For those businesses that know precisely who t...

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Choosing the right B2B lead generation partner – 7 questions you need to ask

By GCL | 22 August 2019




There’s little doubt that B2B organisations are facing lead generation challenges. The B2B Lead Generation Report found that 68% of B2B professionals are concerned with increasing the quality of leads, while 55% are looking to increase lead volume. One way they can achieve this is by bringing in ...

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Rapport: the psychological key behind effective sales negotiation

By GCL | 15 August 2019




As a salesperson, it’s your responsibility to ensure the hard work done by other departments doesn’t go to waste. You need to do your best to get the customer over the “finish line” and close the sale. However, this is easier said than done, which is why you need to be properly prepared.

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B2B and the evolution of technology

By GCL | 29 July 2019




Technology has no doubt changed the way the world works. It also continues to cause major changes within specific fields and areas of business. Services like AirBnB, Netflix and Uber have completely shifted the way those industries operate. 

 

The B2B industry is also no stranger to technological...

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