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5 Things You Should Know When Allocating Your B2B Marketing Budget

By GCL | 25 July 2019




Whether you are a small business, or a large megacorporation, there are always challenges when it comes to allocating your B2B marketing budget. Your marketing budget will be affected by a number of factors including changes in your industry, performance by your competitors, and revenue and profi...

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The Impact of Bad Data On Marketing

By GCL | 22 July 2019




Thanks to technology, marketing has become less of an art and more of a science. Instead of relying on their gut or intuition, modern marketers use digital platforms and tools to track how audiences are engaging with their marketing content.

But what if your data is bad?

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Adapting your brand to international markets: 3 tips for going global

By GCL | 22 July 2019




Your organisation is thriving and demand from the local market for your products and services is growing rapidly. In fact, the desire for your products has grown so much that you’re starting to get enquiries from overseas. However, your company had never planned to market outside your region, lea...

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3 Of The Most Effective Ways To Reach B2B Prospects

By GCL | 15 July 2019




As a B2B marketer, you face a variety of challenges — from developing engaging content to making effective use of a limited budget. Another one of the main difficulties that you (and 48% of other B2B marketers) experience is generating leads. Whether it's a lack of interest or budget, it's a dail...

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3 simple ways to grow your B2B sales pitch opportunities

By GCL | 15 July 2019




Lead generation, which in-turn leads to sales pitch opportunities, is the life blood of any business. Whether your business succeeds or fails depends on your ability to connect with potential customers and convert them into clients. But this leads to the first challenge that many businesses have ...

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Telemarketing: An Underappreciated B2B Marketing Channel

By GCL | 8 July 2019




Whether because of robocalls or telemarketers offering services and products you’re not interested in, people don’t always have the most positive attitude towards telemarketing. 

 

But what if I told you that B2B telemarketing was a completely different beast? That, when it comes to B2B, all mark...

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