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Welcome To Our Blog

The Secret To Selling To Different Cultures

By GCL | 8 July 2019




In today’s ultra-connected world, many B2B companies are looking to expand their reach across the globe. However, operating in other markets comes with a variety of challenges. One of the greatest of these challenges is selling your product or service to an entirely new culture.

 

Here are a few ...

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The Benefits A B2B Telemarketing Partner Offers Your Company

By GCL | 1 July 2019




We’ve discussed in great detail the differences between B2B and B2C telemarketing, particularly when it comes to cold calling and how B2C telemarketing can give its B2B counterpart a bad reputation. The reality of B2B telemarketing is a different story. 

 

This article from Hackernoon highlights ...

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Three Of The Most Effective Tactics For An ABM Strategy

By GCL | 1 July 2019




As a marketer, you may have heard about Account-Based Marketing (ABM), but have yet to incorporate it into your marketing strategy. ABM is a type of B2B marketing that focuses marketing and sales activities on specific accounts within certain industries. 

 

These accounts are high value in regard...

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5 Tips For Growing Your Business During Tough Economic Times

By GCL | 26 June 2019




Even the greatest businesses can struggle during economic downturns, which can arrive unexpectedly and catch many off guard. As a key decision-maker in your business, you need to make sure your organisation is prepared to ride out these unexpected lows.

 

In this blog, we share 5 tips to ensure y...

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Getting Past the Gatekeeper

By GCL | 13 August 2015




Here at GCL we continually train and develop our team in the key aspects of demand generation. In this blog post we demonstrate what our agents are taught on how to get past even the toughest gatekeeper when calling prospects.

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