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How GDPR Changed The Way B2B Marketers Operate

By James Crowder | 22 February 2019




In May 2016, the official regulations of the EU General Data Protection Regulations directive were published in all official EU languages. This new directive was expected to have a major impact on how companies were legally allowed to handle the data of EU citizens, sending some businesses into a...

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GDPR — More Bark Than Bite?

By James Crowder | 21 February 2019




Before GDPR came into effect, many expected an apocalyptic end for many industries that relied on access to personal data. For example, personal data is central to the marketing industry’s goal of understanding how customers interact with their content and platforms, and GDPR looked to take marke...

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The Six Lawful Bases Of GDPR That Changed How B2B Marketing Agencies Operate

By James Crowder | 6 February 2019




Just like the people of Westeros thought dragons were dead, it turns out many of the expectations around GDPR were off the mark. GDPR has not ushered in a marketing apocalypse; rather, it has more clearly defined how marketers can operate.

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Why B2B Events Are Critical To Success In The Age Of Digital Marketing

By James Crowder | 19 December 2018




Digital marketing has found a way to connect with users in a variety of online spaces. Log onto a news site and a pop up will appear from their latest advertiser. Check the score for the baseball game on your mobile and banners will entice you to buy their merchandise. An email will arrive in yo...

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Questions To Ask When Selecting An Outsourced B2B Telemarketing Firm

By James Crowder | 28 November 2018




Let’s face it, most companies simply don’t have the budget to sustain a fully-functioning marketing department. Relatively, the telemarketing department is one of the first areas an organisation will look to downsize when the economy takes a dive or an important client opts to take its business ...

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3 Reasons Your Telemarketing Isn't Getting Results

By James Crowder | 7 November 2018




So you’ve come around to the idea of telemarketing as a key B2B marketing strategy and invested the necessary resources. You’ve got a team of dedicated telemarketers working around the clock, calling anyone who might even remotely be interested in your product and pitching, pitching, pitching.

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