In just a few months, the EU’s General Data Protection Regulation (GDPR) – designed to protect EU citizens’ data – will come into force.
Social media can be a great way to get your message out there and engage with customers. If used correctly, companies can strengthen their branding and build trust over time.
Instead of firing out generic content to a mass audience, an account based marketing (ABM) strategy allows you to craft marketing messages and content to individual accounts – meaning you’re more likely to connect with the customer and make a sale.
If your business is doing well locally, you might be tempted to expand globally to capture a wider audience and gain market exposure throughout the world.
The quality of your database has a direct influence on the success of your marketing efforts. So many companies are missing out on great lead generation opportunities due to the simple fact that their databases aren’t up to standard.
There’s no point having a killer pitch and then wasting it on the wrong sales prospects. To ensure you close deals, try to find prospects who have a real need for your product or service.