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Strategies to Ensure GDPR Compliance

By James Crowder | 16 October 2017




Strategies to Ensure GDPR Compliance

In just a few months, the EU’s General Data Protection Regulation (GDPR) – designed to protect EU citizens’ data – will come into force. 

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3 of the Biggest Corporate Social Media Disasters and How to Avoid Your Own

By James Crowder | 6 October 2017




3 of the biggest corporate social media disasters and how to avoid your own

Social media can be a great way to get your message out there and engage with customers. If used correctly, companies can strengthen their branding and build trust over time. 

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How to Develop Optimised Communication Channels for an ABM Strategy

By James Crowder | 21 August 2017




Optimization on Pocket Watch Face with Close View of Watch Mechanism. Time Concept. Vintage Effect..jpeg

Instead of firing out generic content to a mass audience, an account based marketing (ABM) strategy allows you to craft marketing messages and content to individual accounts meaning you’re more likely to connect with the customer and make a sale.

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Things to Consider Before Expanding into Foreign Markets

By James Crowder | 27 July 2017




Businesswoman looking out at brainstorm drawings in cloudy landscape.jpegIf your business is doing well locally, you might be tempted to expand globally to capture a wider audience and gain market exposure throughout the world.

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Data Enrichment: Four Ways to Build a Quality B2B Database

By James Crowder | 14 July 2017




Business person touching colorful charts and diagrams.jpegThe quality of your database has a direct influence on the success of your marketing efforts. So many companies are missing out on great lead generation opportunities due to the simple fact that their databases aren’t up to standard.

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Reduce Sales Pitch Failure by Finding the Right Prospects

By James Crowder | 12 July 2017




Call center operators sitting at their desks - isolated over a white background.jpeg

There’s no point having a killer pitch and then wasting it on the wrong sales prospects. To ensure you close deals, try to find prospects who have a real need for your product or service.

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