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Get Better Results From Enriched Data

By James Crowder | 14 June 2017




Data enrichment refers to processes used to refine and enhance raw information. It helps businesses add value to and improve the quality of their data. This process will help you take a basic database and turn it into a more valuable asset that can be used more proactively. If you want better leads and conversions, it’s time to consider data enrichment.

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B2B Telemarketing: The Secret Weapon For Increasing Conversion Rates

By James Crowder | 9 June 2017




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No business is completely satisfied with their conversion rates let’s face it, there’s always room for improvement. 

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4 Things To Have Ready Before Outsourcing B2B Content Marketing

By James Crowder | 5 June 2017




4 Things To Have Ready Before Outsourcing B2B Content Marketing

Content marketing is highly effective in the B2B sphere, as the buying process is far more drawn out and lends itself to a longer, more comprehensive and research-driven decision making process. 

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How to Identify High Value Accounts for ABM

By James Crowder | 1 June 2017




 How to Identify High Value Accounts for ABM

Account-based Marketing isn’t just another marketing buzzword, it’s a marketing strategy that aligns sales and marketing teams so that they can focus their energy and expertise on personalised campaigns for high-value accounts. 

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The Role of International Telemarketing in Your Global Marketing Strategy

By James Crowder | 18 May 2017




The Role of International Telemarketing in Your Global Marketing Strategy

For many businesses, it’s no longer a case of ‘if’ we move into a new region, but ‘when’. An expansion abroad is an exciting prospect, and can vastly improve your brand’s scope and revenue potential, but requires a bespoke international marketing strategy with an international telemarketing component. 

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Four Core Lead Generation Services You Should Be Using

By James Crowder | 10 May 2017




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Lead generation is one of the primary focuses of your marketing efforts: whether you implement outbound or inbound marketing practices, and whether you perform these functions in-house or through outsourced lead generation services. 

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