Data enrichment refers to processes used to refine and enhance raw information. It helps businesses add value to and improve the quality of their data. This process will help you take a basic database and turn it into a more valuable asset that can be used more proactively. If you want better leads and conversions, it’s time to consider data enrichment.
No business is completely satisfied with their conversion rates – let’s face it, there’s always room for improvement.
Content marketing is highly effective in the B2B sphere, as the buying process is far more drawn out and lends itself to a longer, more comprehensive and research-driven decision making process.
Account-based Marketing isn’t just another marketing buzzword, it’s a marketing strategy that aligns sales and marketing teams so that they can focus their energy and expertise on personalised campaigns for high-value accounts.
For many businesses, it’s no longer a case of ‘if’ we move into a new region, but ‘when’. An expansion abroad is an exciting prospect, and can vastly improve your brand’s scope and revenue potential, but requires a bespoke international marketing strategy with an international telemarketing component.
Lead generation is one of the primary focuses of your marketing efforts: whether you implement outbound or inbound marketing practices, and whether you perform these functions in-house or through outsourced lead generation services.