Your company is putting together its B2B strategy so that it can more effectively connect with its leads. One of the best ways to accomplish this is with a prospect database. A prospect database is a fleshed out list of leads that have not become customers. These repositories usually contain segmentation details such as company size, turnover, contact job function and business sector, and are vital for a number of reasons, including saving you time and improving your marketing targeting. This is why you shouldn’t take shortcuts when building and maintaining them.
Unless you’ve been burying your head in the sand (or snow, as the case may be) in recent years, you’ll have heard about the upcoming General Data Protection Regulation (GDPR) and how it will turn everything we know about marketing data collection on its head.
Marketing has come a long way over the last couple of years. With technology constantly expanding, it’s difficult to keep up.
General Data Protection Regulation (GDPR) is a set of data protection rules proposed by The European Commission – calling for companies in the EU to handle the personal data of their customers more fairly.