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Welcome To Our Blog

Why Marketing Data Will Never Be the Same Again After GDPR

By Jenny | 27 October 2017




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Unless you’ve been burying your head in the sand (or snow, as the case may be) in recent years, you’ll have heard about the upcoming General Data Protection Regulation (GDPR) and how it will turn everything we know about marketing data collection on its head. 

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Three Smarketing Metrics to Embrace

By Jenny | 1 September 2017




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As you may already know, smarketing is the alignment between your sales and marketing teams. Measuring metrics is important to see which marketing programs are working and which are not.

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The Evolution of the Marketing Mix

By Jenny | 20 July 2017




Student drinking coffee sitting around page saying the word product promotion.jpegMarketing has come a long way over the last couple of years. With technology constantly expanding, it’s difficult to keep up.

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Marketers, Brace Yourselves for GDPR

By Jenny | 29 June 2017




Marketers, Brace Yourselves for GDPR

General Data Protection Regulation (GDPR) is a set of data protection rules proposed by The European Commission – calling for companies in the EU to handle the personal data of their customers more fairly. 
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Why Inbound Marketing Is The New Norm

By Jenny | 7 June 2017




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With the ever-expanding landscape of online marketing, you can’t afford to get left behind. Traditional marketing isn’t enough these days; you need to find a more effective way of engaging with customers. 

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3 Tactics To Drive Your Account-Based Marketing Process

By Jenny | 25 May 2017




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Account-based marketing is about getting the biggest bang from your marketing buck. This focuses your marketing budget on those high-value accounts and customers that you want to be selling to in the first place.

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