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Welcome To Our Blog

5 Ways To Build A Prospect Database

By Jenny | 21 June 2019




Your company is putting together its B2B strategy so that it can more effectively connect with its leads. One of the best ways to accomplish this is with a prospect database. A prospect database is a fleshed out list of leads that have not become customers. These repositories usually contain segmentation details such as company size, turnover, contact job function and business sector, and are vital for a number of reasons, including saving you time and improving your marketing targeting. This is why you shouldn’t take shortcuts when building and maintaining them.

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Why Marketing Data Will Never Be the Same Again After GDPR

By Jenny | 27 October 2017




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Unless you’ve been burying your head in the sand (or snow, as the case may be) in recent years, you’ll have heard about the upcoming General Data Protection Regulation (GDPR) and how it will turn everything we know about marketing data collection on its head. 

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Three Smarketing Metrics to Embrace

By Jenny | 1 September 2017




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As you may already know, smarketing is the alignment between your sales and marketing teams. Measuring metrics is important to see which marketing programs are working and which are not.

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The Evolution of the Marketing Mix

By Jenny | 20 July 2017




Student drinking coffee sitting around page saying the word product promotion.jpegMarketing has come a long way over the last couple of years. With technology constantly expanding, it’s difficult to keep up.

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Marketers, Brace Yourselves for GDPR

By Jenny | 29 June 2017




Marketers, Brace Yourselves for GDPR

General Data Protection Regulation (GDPR) is a set of data protection rules proposed by The European Commission – calling for companies in the EU to handle the personal data of their customers more fairly. 
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Why Inbound Marketing Is The New Norm

By Jenny | 7 June 2017




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With the ever-expanding landscape of online marketing, you can’t afford to get left behind. Traditional marketing isn’t enough these days; you need to find a more effective way of engaging with customers. 

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