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Welcome To Our Blog

A Quick Guide To Converting More B2B Leads

By Jenny Reardon | 26 June 2019




One of the most important ways to grow your B2B company’s revenue is by converting leads and moving them along your buyer’s journey. More specifically, converting Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs).   

In this blog we’ll look at the buyer’s journey and how understand...

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GDPR And The UK Walk Into A Bar…

By Jenny Reardon | 14 February 2019




......GDPR asks how The UK’s week has been. “Horrible,” he replies. “This whole Brexit thing is ridiculously complicated”. The UK then asks how things are with GDPR. GDPR says he can’t tell him that until he’s verified he’s got adequate data protection systems.

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Why A Multichannel Approach Is Important For Promoting Events & Conferences

By Jenny Reardon | 6 December 2018




Events and conferences have always been a part of a B2B company’s marketing toolkit, but in today’s media-saturated environment, they are an increasingly important method for businesses to connect. But before this can happen, you first need to attract businesses to your event.

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3 Steps To Scheduling Sales Appointments With The Right Decision-makers

By Jenny Reardon | 13 November 2018




The C-Suite isn’t some plush office at the top of an impenetrable Ivory Tower, so why is it so difficult for B2B telemarketing professionals to get into direct conversation with these key decision-makers? Hint: it isn’t — you just have to go about it the right way. And sometimes, that means crea...

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Why GDPR Isn't the End of the World

By Jenny Reardon | 18 July 2017




It might seem ominous at first, but GDPR might not be the White Walker we all feared it to be. In fact, we might end up embracing it. 

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Is your pipeline stagnant?

By Jenny Reardon | 8 March 2017




 

The sales pipeline is the method of the sales team understanding the abstract concept of the sales process. In layman’s terms, it tracks the flow of your prospective sale from a new contact, to prospect, to lead and hopefully to a fully-fledged customer.

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