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The future of B2B telemarketing

By Jenny Reardon | 15 February 2017




 

“The more things change, the more they stay the same.” Jean-Baptiste Alphonse Karr

Now, I’m not usually a fan of paradoxes, but in the marketing industry, this one holds an important truth.

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How Big data will change the way you buy marketing data

By Jenny Reardon | 13 February 2017




As the biggest thing in marketing since analytics, big data has drawn attention from all industries. But what is it, what do you do with it, and why do you need it?

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Six key B2B Sales Trends For 2017

By Jenny Reardon | 18 January 2017




Every January brings with it a host of blog posts predicting hot new B2B sales trends for the coming year. We’ll only know which have come to fruition at the end of the year, but recent technological advancements often hint at where B2B sales trends are headed.

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The Power of Multilingual Telemarketing for Marketers

By Jenny Reardon | 12 December 2016




As a native English speaker, it’s easy to take for granted the fact that our mother tongue has become a world language. Most places on the planet – apart from rural Mongolia, perhaps – have at least a sign or two printed in English, even if the locals can’t speak it.It’s hard for many of us to imag...

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Plain Text vs. HTML: Which Is Better For B2B Email Marketing?

By Jenny Reardon | 24 November 2016




B2B email marketing is a powerful marketing tool – it’s cost effective, measurable, generates higher ROI than other marketing methods, and with an estimated 4.6 billion worldwide email accounts, it’s possible to reach an audience far greater than that of social media.

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How To Keep Marketing Data Up To Date

By Jenny Reardon | 3 November 2016




‘Cold’ and ‘hard’ are words you might use to describe data, but these terms don’t quite convey the fact that marketing data is more of a living thing. As odd as that might sound, it’s true. Marketing Sherpa (cited on HubSpot) estimates that B2B marketing data decays at a rate of around 22.5% per ye...

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