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Welcome To Our Blog

How Big data will change the way you buy marketing data

By Jenny Reardon | 13 February 2017




When you buy marketing data, you need to consider the advantages of big data. Here we explain how it use it for improved marketing efficiencies.

As the biggest thing in marketing since analytics, big data has drawn attention from all industries. But what is it, what do you do with it, and why do you need it?

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Six key B2B Sales Trends For 2017

By Jenny Reardon | 18 January 2017




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Every January brings with it a host of blog posts predicting hot new B2B sales trends for the coming year. We’ll only know which have come to fruition at the end of the year, but recent technological advancements often hint at where B2B sales trends are headed.

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The Power of Multilingual Telemarketing for Marketers

By Jenny Reardon | 12 December 2016




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As a native English speaker, it’s easy to take for granted the fact that our mother tongue has become a world language. Most places on the planet – apart from rural Mongolia, perhaps – have at least a sign or two printed in English, even if the locals can’t speak it.It’s hard for many of us to imagine operating in a second language, especially in a business environment.

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Plain Text vs. HTML: Which Is Better For B2B Email Marketing?

By Jenny Reardon | 24 November 2016




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B2B email marketing is a powerful marketing tool – it’s cost effective, measurable, generates higher ROI than other marketing methods, and with an estimated 4.6 billion worldwide email accounts, it’s possible to reach an audience far greater than that of social media.

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How To Keep Marketing Data Up To Date

By Jenny Reardon | 3 November 2016




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‘Cold’ and ‘hard’ are words you might use to describe data, but these terms don’t quite convey the fact that marketing data is more of a living thing. As odd as that might sound, it’s true. Marketing Sherpa (cited on HubSpot) estimates that B2B marketing data decays at a rate of around 22.5% per year,

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Why Your Global Business Strategy Needs Multilingual Marketing

By Jenny Reardon | 2 November 2016




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From Chinese investment in Africa, to Starbucks’ presence in over 70 countries, businesses are always looking to expand into unchartered territories. Even the popularity of the Premier League in places as far flung as Cameroon and Thailand is a testament to the fact that if you want to sell more, you need a global business strategy.

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