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Smarketing: how quality data helps bridge the sales and marketing divide

By Jenny Reardon | 25 May 2016




Smarketing: how quality data helps bridge the sales and marketing divide
Ever since the first marketers left the sales table to create their own little cool crowd, there has been a gap between the two departments. Despite the show of unity they put on for the CEO and board of directors, they rarely see eye to eye or pursue the same goals.

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The most successful sales pipeline nurture techniques

By Jenny Reardon | 30 January 2016




 

Wouldn’t it be great if all the prospects you reached out to just said yes? It would probably also be easier if some of them just said no. But the reality is never that black or white and for the majority of B2B sales you will have to deal with grey answers such as “well maybe, but I’d like more information” or “not at the moment”.

So how do you deal with these grey answers without wasting your time?

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How to craft an award-winning sales pipeline

By Jenny Reardon | 29 January 2016




Your sales pipeline indicates the health of your business and helps you to be in control of your sales figures.

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Sales pipeline scoring for B2B Marketing

By Jenny Reardon | 26 January 2016




How does your sales pipeline score against your nearest and dearest competitors? If you want to be successful, as well as understanding your consumers, you need to analyse the competition.

As sales people, we know that any organisation must understand the outside forces that affect a customer’s decision to buy from you. If you know the products/services your competitors deliver, how quickly they deliver it, for what price and their business processes, you can compete successfully.

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Feeding your pipeline from the sales reservoir

By Jenny Reardon | 19 January 2016




In any organisation it’s vital to build up a reserve of sales opportunities so that your pipeline never dries up. So how do you make this happen?

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