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Welcome To Our Blog

What Is The True Cost of GDPR - Unpacking The Expected and Unexpected Impact

By Romaana Mahtey | 6 February 2019




 GDPR, the EU’s new personal data regulations arrived in May 2018, forever changing the way businesses are allowed to handle the data of EU citizens. A report from Ernst & Young expects GDPR compliance to cost the top 500 companies around the world a total of $7.8 billion dollars, but that number could be even higher.

 

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The 5 Best Ways To Boost Registrations For Your Company's Conference Or Event

By Romaana Mahtey | 14 December 2018




 Many organisations are taking advantage of the promotional and sales opportunities conferences and events provide. But these opportunities will only be available if your event has attendees.

Here are five of the best registration approaches to ensure you get the attendees you need for your event to be a success.

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4 Ways Telemarketing Is The Key To Successful B2B Conferences & TradeShows

By Romaana Mahtey | 5 December 2018




In today’s increasingly media-saturated world, events and conferences are an important tool for B2B companies to connect in person. They offer your business many benefits, including cost-effective advertising, opportunities for networking and great potential for lead generation.

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How The Right Message Will Get You More B2B Appointments

By Romaana Mahtey | 20 November 2018




We’ve said it before and we’ll say it again: B2B appointment setting is an artform, and the marketer that seals the deal — on a consistent basis — is a veritable magician! Thankfully, experience takes away a lot of the guesswork. And with over 28 years under our belt, we can honestly say that securing a meeting with a C-Suite Executive gets easier with time. It’s all about developing your skills and deepening your research.

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A Marketer's Guide To The New GDPR Regulations

By Romaana Mahtey | 13 September 2017




Red Ring Binder with Inscription Compliance on Background of Working Table with Office Supplies, Laptop, Reports. Toned Illustration. Business Concept on Blurred Background..jpeg

With the GDPR approaching, marketers will need to adapt their strategies and prepare for all the changes that await them.

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How to Use B2B Telemarketing In A Digital Strategy

By Romaana Mahtey | 12 April 2017




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Many people make the mistake of assuming that a digital marketing strategy is all, well, digital. They assume that it involves tactics that exist entirely online—through social media, websites or email—and that it has no room for traditional marketing activities, like B2B telemarketing.

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