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Welcome To Our Blog

How Can I Use Telemarketing?

By sam | 29 October 2015




Anyone who has attended a marketing conference, seminar or event this year will have heard from someone the phrase “Cold Calling is Dead”. As a marketing services agency who specialise in telemarketing you may expect us to disagree however you’re in for a shock… we don’t (well not completely!).

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12 Customer Acquisition Facts

By sam | 22 October 2015




The Customer Acquisition Barometer published by the Direct Marketing Association in association with The Media Octopus is packed full of insights about how both business-to-consumer (B2C) and business-to-business (B2B) companies acquire their business. These are 12 of the most interesting facts ...

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How Can I Improve my Inbound Leads?

By sam | 14 October 2015




Elequa, Marketo, Hubspot, Silverpop all immensely powerful tools for marketers. When used properly they have the ability to turn thousands of strangers to visitors and from visitors to leads.

Using the potent combination of social media, blogs, landing pages and effective content management thes...

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The Secrets of Effective B2B Data

By sam | 13 October 2015




How you manage and work your B2B data is at the heart of any good marketing strategy. Whether you operate in the B2B or B2C world; accurate, clean and secure data is the lifeblood of any company. Through understanding your data you should have a good knowledge of your existing customers, what th...

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The Reality of Pay Per Lead

By sam | 30 September 2015




All businesses have a budget and when it comes to outsourcing telemarketing then the more bang you can get for your buck is clearly an attractive proposition. This is why so many companies get lured in by ‘pay per lead’ telemarketing companies believing that it makes sense to only pay for a bona...

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"Understanding" is the Key to Customer Engagement

By sam | 16 September 2015




Data can’t tell you everything. Whilst many marketers have become very good at using digital data for personalisation, identifying customer behaviour and determining how to tailor marketing messages, that data alone can’t give you the full story.

Big data has been a hot topic in the marketing in...

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