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12 Customer Acquisition Facts

By sam | 22 October 2015




The Customer Acquisition Barometer published by the Direct Marketing Association in association with The Media Octopus is packed full of insights about how both business-to-consumer (B2C) and business-to-business (B2B) companies acquire their business. These are 12 of the most interesting facts and...

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The Secrets of Effective B2B Data

By sam | 13 October 2015




How you manage and work your B2B data is at the heart of any good marketing strategy. Whether you operate in the B2B or B2C world; accurate, clean and secure data is the lifeblood of any company. Through understanding your data you should have a good knowledge of your existing customers, what their...

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Bridging the Great Divide

By sam | 8 September 2015




When it comes to sales leads and the quality of those sales leads there has always been a conflict between Sales and Marketing but with a little collaboration and a lot of qualification, there’s no reason why this conflict can’t be dealt with to the best interests of both parties.

We all know that ...

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Sales Nav

By sam | 2 July 2015




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It's Marketing Jim, But Not as We Know It!

By sam | 30 June 2015




Marketing automation is not new and it’s safe to say the honeymoon period is well and truly over. Much to a lot of CEOs disappointment everybody now understands that automation platforms cannot replace the whole marketing team, however, they can make life a whole lot easier and our marketing and lea...

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Quality BANT+A (Appointments that is...)

By sam | 25 June 2015




Qualify Your Appointments

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