<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=159779227907527&amp;ev=PageView&amp;noscript=1">

Welcome To Our Blog

Quick Guides for Great B2B Lead Gen Campaigns

By sam | 22 April 2015




However you define Lead Generation the desired end result is always the same, Leads and lots of them! Below are 3 examples of successful Lead Generation campaign styles and some simple steps to get you started:

Automation

Step 1: Start with a well segmented database that matches your desired tar...

Read More ➢
0

Follow the Leader

By sam | 21 April 2015




Outrage! The reaction of some sales people when we dared suggest that sales teams don’t follow up leads in our “Why B2B Struggles with Lead Generation” article.

Ok so not all sales teams are the same and in a lot of cases it may be a lack of leads that is the problem however why is it that so ma...

Read More ➢
0

What Does Lead Generation Mean to You?

By sam | 16 April 2015




What does Lead Generation mean to you? It may seem like a simple question but if we were to ask people at 10 different companies we would get 10 different answers. At what point does a suspect become a prospect, how does a prospect become a lead and when does that lead get given to the sales team...

Read More ➢
0

What Has Happened to Lead Generation Campaigns?

By sam | 14 April 2015




Build it and they will come. Unfortunately that seems to be the mantra of a lot of B2B businesses these days “We’ve built this really cool landing page and created this amazing video with an interactive guide to our products but no one’s bought anything”. Sure they may post some links via twitter or...

Read More ➢
0

Lead Generation ≠ Marketing Automation

By sam | 8 April 2015




Just what do we class as lead generation these days? Type “Lead Generation” into a search engine and the top results will be from marketing automation platforms such as Marketo, Pardot, and Eloqua . But is lead generation all about automating your digital world?

Read More ➢
0

Why Does B2B Struggle with Lead Generation?

By sam | 7 April 2015




Let’s face it – Lead Generation is not a new challenge, especially in the B2B sector Marketers and Heads of Sales have been almost incessantly locked in the struggle to generate new opportunities – but why, with all the skills, tools and experience within B2B is this still cited as one of the top...

Read More ➢
0