Account Based Marketing (ABM) is taking the B2B marketing world by storm. Simply put, ABM involves finding out which companies are the right fit for your business and aligning your sales and marketing to laser focus your resources on that specific group of companies.
Outsourcing your lead generation can be highly beneficial for your business—but only when it’s done correctly. Think about it like this: when outsourcing your lead generation, you’re essentially relying on someone else to help your company find new customers. That’s why you need to find a company that understands your business and meets your needs.
In the B2B world, you’ll have more success closing a deal when you’ve actually engaged face-to-face with the person you’re doing business with. That’s why B2B appointment setting is so important. It seems like a pretty simple concept: you set an appointment to consult with another business about services and products. What could go wrong?
A marketing campaign is nothing without good, shiny data. In order to drive leads and conversions, you need to ensure your data is relevant, accurate, and up to date. According to this Gartner study, “the annual financial impact of poor data quality on organisations is $9.7 million”.
Smarketing is so much more than the goofy-sounding buzzword suggests. It’s fast becoming the determining factor between whether or not an organisation succeeds or fails to achieve its business growth objectives by optimally aligning its marketing and sales units.