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Welcome To Our Blog

Four Traits All Successful B2B Demand Generation Campaigns Have In Common

By Scott Barr | 28 April 2017




Before you can increase revenue and market share for your business, you need to generate interest in and awareness of your brand. Marketers are faced with an ever-growing arsenal of channels through which to achieve this—which is both a blessing and a cause for confusion when it comes to honing in ...

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Timed to Perfection - Prospect Engagement

By Scott Barr | 23 March 2017




 

Consumers, whether in the B2C world or B2B world, have now become researchers. The advent of digital has given us a tool that we simply can’t get enough of and we frequently use that tool to inform our buying decisions. Before we part with our hard-earned cash as consumers we will use the inter...

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The Three Small Opening Lines Damaging Your Sales Performance

By Scott Barr | 24 January 2017




 

It is said that first impressions are made within seven seconds – whether that’s over the phone or in person. Seven seconds is also roughly the time it takes to deliver your opening line to a prospect, and yet, how many times have you opened a call with a bland “how are you?” or something equally ...

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Seven Must Have Apps For Sales Managers

By Scott Barr | 18 January 2017




 

If you work in sales, chances are you’re not the kind of person who thrives on routine and working in the same place day in day out. Sales involves thinking on your feet, adapting to new situations and people, and packing your bags at a moment’s notice to travel.

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Phone Selling Tips From The B2B Telemarketing Experts

By Scott Barr | 16 December 2016




You might be wondering what B2B telemarketing experts can teach sales – after all, telemarketing is, well, marketing. It’s useful for conducting market research, prospect profiling and appointment setting, but it doesn’t do much in terms of converting leads into customers.

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Why You Need To Know Your Prospect's Business Objectives

By Scott Barr | 15 December 2016




Prospect profiling and market research are the first steps in creating a sales pipeline that’s kept full with a healthy supply of leads. After all, how can you attract and convert leads if you don’t know who they are? And how can you craft the content and marketing messages that’ll generate interes...

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