We’ve already explored the age-old rivalry between sales and marketing in an earlier blog, and how this infighting (however fun to joke about) does nothing to generate marketing leads or sales. In fact, the disconnect between the two camps actively hinders the lead generation and lead nurturing pro...
Prospect profiling is an essential part of converting leads to sales – it identifies people who have a need for your product, and gathers data about them that’ll help form the marketing messages and sales pitches necessary to convert them into customers.
On the surface, there seem to be a few incongruencies in the whole inbound phenomenon. While marketing directors are touting it as the best thing since CMS, their sales teams are struggling to close these supposedly informed and sales-ready leads.
Here’s a scenario: visitor numbers are up and conversions are down. And you’re thinking, what’s going on? The chances are that there’s something in your sales funnel that’s stopping your sales prospects from converting.
Hollywood is not kind to salespeople. In almost every movie and TV show about advertising professionals, our kind is depicted either as conmen or coked up sales fiends.