Next in our DMA blog series, we give a playful take on the notorious rivalry between sales and marketing departments, and why this age-oldbattle does nothing to improve revenue growth – let alone morale.
Here’s an excerpt from the blog:
You’d be hard pressed to pinpoint exactly when the war between sales and marketing kicked off – and why it’s raged on for so long.Yet, the rivalry between the two camps still exists: Salespeople view marketers as wishy-washy creatives, more interested in vanity metrics and crafting glossy content than generating real sales, while marketers think salespeople spend more time taking long lunches and gabbing on the phone than doing actual work. As fun as it is to make light of this office divide, the tensions between the two departments do far more harm than good, especially when it comes to closing deals.
