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3 simple ways to grow your B2B sales pitch opportunities

By GCL | 15 July 2019




Lead generation, which in-turn leads to sales pitch opportunities, is the life blood of any business. Whether your business succeeds or fails depends on your ability to connect with potential customers and convert them into clients. But this leads to the first challenge that many businesses have to deal with: how do you connect with potential leads in the first place?

 

In this blog, we’ll unpack three different ways that you can connect with potential customers and grow your sales pitch opportunities. But first, there’s one important issue we need to discuss.

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The Secret To Selling To Different Cultures

By GCL | 8 July 2019




In today’s ultra-connected world, many B2B companies are looking to expand their reach across the globe. However, operating in other markets comes with a variety of challenges. One of the greatest of these challenges is selling your product or service to an entirely new culture.

 

Here are a few tips on how to handle your marketing and sales in cultures across the globe.

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Three Of The Most Effective Tactics For An ABM Strategy

By GCL | 1 July 2019




As a marketer, you may have heard about Account-Based Marketing (ABM), but have yet to incorporate it into your marketing strategy. ABM is a type of B2B marketing that focuses marketing and sales activities on specific accounts within certain industries. 

 

These accounts are high value in regards to revenue, so marketing and sales teams put more resources into developing strategies that cater to their specific needs. These needs don’t stop at the company level, but aim at getting the attention of individual employees within an organisation. 

 

ABM offers numerous benefits. For example, ABM strategies result in higher ROI than other marketing initiatives, reduce the length of your sales cycle, and are more cost efficient. But how do you get the most out of your ABM strategy? 

 

In this blog, we’ll unpack three tactics that you can use to optimise your ABM strategies.

 

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5 Tips For Growing Your Business During Tough Economic Times

By GCL | 26 June 2019




Even the greatest businesses can struggle during economic downturns, which can arrive unexpectedly and catch many off guard. As a key decision-maker in your business, you need to make sure your organisation is prepared to ride out these unexpected lows.

 

In this blog, we share 5 tips to ensure your B2B business continues to grow during rough economic patches.

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A Quick Guide To Converting More B2B Leads

By Jenny Reardon | 26 June 2019




One of the most important ways to grow your B2B company’s revenue is by converting leads and moving them along your buyer’s journey. More specifically, converting Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs).   

In this blog we’ll look at the buyer’s journey and how understanding this process will help you convert more B2B leads. 

But before we get into that, here’s a quick refresher of what the buyer’s journey actually is.

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5 Ways To Build A Prospect Database

By Jenny | 21 June 2019




Your company is putting together its B2B strategy so that it can more effectively connect with its leads. One of the best ways to accomplish this is with a prospect database. A prospect database is a fleshed out list of leads that have not become customers. These repositories usually contain segmentation details such as company size, turnover, contact job function and business sector, and are vital for a number of reasons, including saving you time and improving your marketing targeting. This is why you shouldn’t take shortcuts when building and maintaining them.

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