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Welcome To Our Blog

Rapport: the psychological key behind effective sales negotiation

By GCL | 15 August 2019




As a salesperson, it’s your responsibility to ensure the hard work done by other departments doesn’t go to waste. You need to do your best to get the customer over the “finish line” and close the sale. However, this is easier said than done, which is why you need to be properly prepared.

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B2B and the evolution of technology

By GCL | 29 July 2019




Technology has no doubt changed the way the world works. It also continues to cause major changes within specific fields and areas of business. Services like AirBnB, Netflix and Uber have completely shifted the way those industries operate. 

 

The B2B industry is also no stranger to technological driven change. Here are a few examples of technologies and how they have altered the B2B industry:

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5 Things You Should Know When Allocating Your B2B Marketing Budget

By GCL | 25 July 2019




Whether you are a small business, or a large megacorporation, there are always challenges when it comes to allocating your B2B marketing budget. Your marketing budget will be affected by a number of factors including changes in your industry, performance by your competitors, and revenue and profit margins.

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The Impact of Bad Data On Marketing

By GCL | 22 July 2019




Thanks to technology, marketing has become less of an art and more of a science. Instead of relying on their gut or intuition, modern marketers use digital platforms and tools to track how audiences are engaging with their marketing content.

But what if your data is bad?

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Adapting your brand to international markets: 3 tips for going global

By GCL | 22 July 2019




Your organisation is thriving and demand from the local market for your products and services is growing rapidly. In fact, the desire for your products has grown so much that you’re starting to get enquiries from overseas. However, your company had never planned to market outside your region, leaving your marketing team asking one question: how do we adapt to an international market?

 

In this blog, we’ll look at three tips that will help your brand evolve to meet the expectations of overseas buyers, and three brands that have successfully gone global.

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3 Of The Most Effective Ways To Reach B2B Prospects

By GCL | 15 July 2019




As a B2B marketer, you face a variety of challenges — from developing engaging content to making effective use of a limited budget. Another one of the main difficulties that you (and 48% of other B2B marketers) experience is generating leads. Whether it's a lack of interest or budget, it's a daily struggle to hook a lead and turn them into a customer. The first step to address this issue is ensuring you are using the most effective B2B marketing channels.

 

In this blog, we’ll look at 3 of the most effective channels you can use to connect with a B2B prospect.

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