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Welcome To Our Blog

Making the most of your shrinking marketing budget with ABM

By GCL | 22 August 2019




Marketing directly to accounts your business has targeted as prospects can be extremely cost-efficient. This is particularly true if you are using some of the newer social platforms' tools that enable targeting to specific companies or organisations. For those businesses that know precisely who t...

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Choosing the right B2B lead generation partner – 7 questions you need to ask

By GCL | 22 August 2019




There’s little doubt that B2B organisations are facing lead generation challenges. The B2B Lead Generation Report found that 68% of B2B professionals are concerned with increasing the quality of leads, while 55% are looking to increase lead volume. One way they can achieve this is by bringing in ...

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Rapport: the psychological key behind effective sales negotiation

By GCL | 15 August 2019




As a salesperson, it’s your responsibility to ensure the hard work done by other departments doesn’t go to waste. You need to do your best to get the customer over the “finish line” and close the sale. However, this is easier said than done, which is why you need to be properly prepared.

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B2B and the evolution of technology

By GCL | 29 July 2019




Technology has no doubt changed the way the world works. It also continues to cause major changes within specific fields and areas of business. Services like AirBnB, Netflix and Uber have completely shifted the way those industries operate. 

 

The B2B industry is also no stranger to technological...

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5 Things You Should Know When Allocating Your B2B Marketing Budget

By GCL | 25 July 2019




Whether you are a small business, or a large megacorporation, there are always challenges when it comes to allocating your B2B marketing budget. Your marketing budget will be affected by a number of factors including changes in your industry, performance by your competitors, and revenue and profi...

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The Impact of Bad Data On Marketing

By GCL | 22 July 2019




Thanks to technology, marketing has become less of an art and more of a science. Instead of relying on their gut or intuition, modern marketers use digital platforms and tools to track how audiences are engaging with their marketing content.

But what if your data is bad?

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