Is Your B2B Data Decaying? 5 Ways to Tell

Reading time: 4 minutes

Have you ever attempted to connect with a decision maker, only to be told they left the company five years ago, or in worse cases, the business has closed down altogether?  

5 Steps to a Winning Account Based Marketing Strategy

Reading time: 6 minutes

Account based marketing (ABM) is a marketing approach that brings together sales and marketing teams to concentrate their efforts, expertise, and resources on personalised campaigns aimed at selected high-value accountsand customers that are most likely to be interested in yo...

Does B2B Telemarketing Work in the Summer?

Reading time: 6 minutes

One of the biggest misconceptions about B2B telemarketing during the summer months is that decision-makers are not available, or are less likely to be responsive.

However, this assumption is not necessarily accurate. While it is true that many people take vacations during t...

11 Tips to Supercharge your B2B Telemarketing Results

Reading time: 7 minutes

B2B Telemarketing, when applied correctly, can form a critical role in the overall B2B sales process.  However, it requires an appropriate level of time, effort and planning invested upfront to set up a successful campaign and maximise the likelihood of an impressive ROI.  

Ov...

Why do B2B Telemarketing Campaigns Fail?

Reading time: 5 minutes

It takes the fusion of different departments, personnel and skill sets to bring a successful B2B Telemarketing campaign together. When done right, you can expect to see qualified leads being brought in, increased appointment bookings, boosted brand awareness and your pipeline...

In-house vs Outsourcing Cost Breakdown: B2B Telemarketing

Reading time: 7 minutes

B2B Telemarketing is truly scalable and can typically be adapted to support the vast majority of organisations with their sales & marketing requirements, whether that be running a small targeted niche campaign into a particular sector or alternatively, a multi-lingual large-s...