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Welcome To Our Blog

Telemarketing vs Cold Calling — What's The Difference?

By James Crowder | 6 November 2018




Cold calling and telemarketing are often thrown around interchangeably. But while they definitely share some common ground, in practice the two are worlds apart. While cold calling is technically a type of telemarketing, it is only a small piece of the telemarketing puzzle.

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Why outsource your telemarketing for GDPR compliance?

By James Crowder | 27 April 2018




Image from Pixabay

The 25th of May 2018 is the date that’s been niggling at the forefront of your mind, as a B2B marketer. Some are calling it ‘D-Day’, others go as far as labelling it a ‘new regime’. The day that GDPR comes into effect is painted as a revolution, a radical change in the way data is handled, far too often. In result, it seems as if the challenge to become GDPR compliant is too steep, too much of a minefield of cryptic subclauses that’ll erupt from under your feet and land you in a hefty penalty.

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GDPR and Facebook: Implications for us?

By James Crowder | 26 March 2018




Imagine this. You are sat at home on your personal Facebook account, and have the news on in the background. Suddenly, a breaking news story comes through claiming Facebook used 50,000 people’s account details to influence the US election. You wonder how this is allowed and whether at any point your details have been used without your consent.

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How Can Telemarketers Use LinkedIn for Better B2B Lead Generation?

By Elizabeth Hamer | 16 March 2018




Even though using social networks to create B2B pipeline opportunities is becoming increasingly popular amongst sales professionals, there is little discussion about how to blend telemarketing with social media to maximise lead generation.

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How GDPR compliance can give your business a competitive edge

By James Crowder | 26 February 2018




You may think that GDPR is a chore that has to be done. But don’t. Embrace the upcoming regulations to give your business an edge over the competition. Doing this will ultimately create more leads through increasing your brand image.

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Smarter B2B Lead Qualification: What Should you do? [4 Quick Tips]

By Elizabeth Hamer | 16 February 2018




Does your business know how to find the right leads?

Without a defined Lead Qualification Process, you will have seen your team wasting time and effort chasing poor quality leads.  28% of all leads are handed off to sales without any Lead Qualification…. at all.

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