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B2B Telemarketing For The Win: Why The Oldest Form Of Sales Is Still The Best

By Elizabeth Hamer | 27 November 2018




Before the internet, computers, smartphones and digital connectivity, there was an ancient device known as the telephone. And from a marketer’s mouthpiece to a lead’s receiver was how the telemarketing revolution began. That was a very long time ago. Today sees marketers capitalising on the ever-growing list of channels and devices with which to engage, convert and retain leads. But for all of marketing’s advances in technology, telemarketing remains the most viable form of contact between marketer and prospect. Could it be that the human touch still commands influence, even in the age of digital? Let’s find out:

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Why Data Is The World’s Most Valuable Resource For B2B Telemarketing & Sales

By Elizabeth Hamer | 21 November 2018




When it comes to B2B telemarketing, the world’s most valuable resource isn’t oil, coal or diamonds — it’s data. As the initial link between your business and prospective customers, good data is imperative to the success of your marketing efforts. Using enriched information enables highly targeted campaigns at scale and greatly assists in the conversion and retention of important leads. Here’s how to get your data marketing to work for you:

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How The Right Message Will Get You More B2B Appointments

By Romaana Mahtey | 20 November 2018




We’ve said it before and we’ll say it again: B2B appointment setting is an artform, and the marketer that seals the deal — on a consistent basis — is a veritable magician! Thankfully, experience takes away a lot of the guesswork. And with over 28 years under our belt, we can honestly say that securing a meeting with a C-Suite Executive gets easier with time. It’s all about developing your skills and deepening your research.

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The Impact Of Using High-quality B2B Data For Telesales

By Elizabeth Hamer | 15 November 2018




Imagine your existing B2B marketing data as a tried-and-trusted car, linking you to the world the way data connects businesses to prospects. You’ve had it for years and it’s been a reliable companion for as long as you can remember (except for that time the radiator erupted and spewed scalding water while enroute to an important interview). Point is, despite a few unfortunate instances, your plain car’s been an ever-reliable fallback — a friend of sorts — getting you from A to B, and anywhere in between (so long as it’s not too far out of town). A perfectly adequate asset...

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3 Steps To Scheduling Sales Appointments With The Right Decision-makers

By Jenny Reardon | 13 November 2018




The C-Suite isn’t some plush office at the top of an impenetrable Ivory Tower, so why is it so difficult for B2B telemarketing professionals to get into direct conversation with these key decision-makers? Hint: it isn’t — you just have to go about it the right way. And sometimes, that means creatively leaping through hurdles to reach them! Here’s how to make high-level appointment setting simpler:

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3 Reasons Your Telemarketing Isn't Getting Results

By James Crowder | 7 November 2018




So you’ve come around to the idea of telemarketing as a key B2B marketing strategy and invested the necessary resources. You’ve got a team of dedicated telemarketers working around the clock, calling anyone who might even remotely be interested in your product and pitching, pitching, pitching.

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