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GDPR And The UK Walk Into A Bar…

By Jenny Reardon | 14 February 2019




......GDPR asks how The UK’s week has been. “Horrible,” he replies. “This whole Brexit thing is ridiculously complicated”. The UK then asks how things are with GDPR. GDPR says he can’t tell him that until he’s verified he’s got adequate data protection systems.

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How To Know If Your Partners Are GDPR Compliant

By Greville Crowder | 14 February 2019




GDPR came into effect in May 2018, and companies are still struggling to wrap their heads around its impact. While companies are taking steps, or have already taken them, to ensure that they’re GDPR compliant internally, they also need to make sure that any business partner that makes use of the...

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What Is The True Cost of GDPR - Unpacking The Expected and Unexpected Impact

By Romaana Mahtey | 6 February 2019




 GDPR, the EU’s new personal data regulations arrived in May 2018, forever changing the way businesses are allowed to handle the data of EU citizens. A report from Ernst & Young expects GDPR compliance to cost the top 500 companies around the world a total of $7.8 billion dollars, but that numbe...

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The Six Lawful Bases Of GDPR That Changed How B2B Marketing Agencies Operate

By James Crowder | 6 February 2019




Just like the people of Westeros thought dragons were dead, it turns out many of the expectations around GDPR were off the mark. GDPR has not ushered in a marketing apocalypse; rather, it has more clearly defined how marketers can operate.

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Why B2B Events Are Critical To Success In The Age Of Digital Marketing

By James Crowder | 19 December 2018




Digital marketing has found a way to connect with users in a variety of online spaces. Log onto a news site and a pop up will appear from their latest advertiser. Check the score for the baseball game on your mobile and banners will entice you to buy their merchandise. An email will arrive in yo...

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The 5 Best Ways To Boost Registrations For Your Company's Conference Or Event

By Romaana Mahtey | 14 December 2018




 Many organisations are taking advantage of the promotional and sales opportunities conferences and events provide. But these opportunities will only be available if your event has attendees.

Here are five of the best registration approaches to ensure you get the attendees you need for your even...

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