As a marketer, you may have heard about Account-Based Marketing (ABM), but have yet to incorporate it into your marketing strategy. ABM is a type of B2B marketing that focuses marketing and sales activities on specific accounts within certain industries.
These accounts are high value in regards to revenue, so marketing and sales teams put more resources into developing strategies that cater to their specific needs. These needs don’t stop at the company level, but aim at getting the attention of individual employees within an organisation.
ABM offers numerous benefits. For example, ABM strategies result in higher ROI than other marketing initiatives, reduce the length of your sales cycle, and are more cost efficient. But how do you get the most out of your ABM strategy?
In this blog, we’ll unpack three tactics that you can use to optimise your ABM strategies.