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Three Of The Most Effective Tactics For An ABM Strategy

By GCL | 1 July 2019




As a marketer, you may have heard about Account-Based Marketing (ABM), but have yet to incorporate it into your marketing strategy. ABM is a type of B2B marketing that focuses marketing and sales activities on specific accounts within certain industries. 

 

These accounts are high value in regards to revenue, so marketing and sales teams put more resources into developing strategies that cater to their specific needs. These needs don’t stop at the company level, but aim at getting the attention of individual employees within an organisation. 

 

ABM offers numerous benefits. For example, ABM strategies result in higher ROI than other marketing initiatives, reduce the length of your sales cycle, and are more cost efficient. But how do you get the most out of your ABM strategy? 

 

In this blog, we’ll unpack three tactics that you can use to optimise your ABM strategies.

 

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How to Develop Optimised Communication Channels for an ABM Strategy

By James Crowder | 21 August 2017




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Instead of firing out generic content to a mass audience, an account based marketing (ABM) strategy allows you to craft marketing messages and content to individual accounts meaning you’re more likely to connect with the customer and make a sale.

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Account Based Marketing Best Practices

By Scott Barr | 3 July 2017




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Account Based Marketing (ABM) is taking the B2B marketing world by storm. Simply put, ABM involves finding out which companies are the right fit for your business and aligning your sales and marketing to laser focus your resources on that specific group of companies. 

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How to successfully outsource your lead generation

By Scott Barr | 23 June 2017




 

Outsourcing your lead generation can be highly beneficial for your business—but only when it’s done correctly. Think about it like this: when outsourcing your lead generation, you’re essentially relying on someone else to help your company find new customers. That’s why you need to find a company that understands your business and meets your needs. 

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Get Those Laser Beams Ready For Digital ABM

By Elizabeth Hamer | 12 June 2017




Get Those Laser Beams Ready For Digital ABM

If you haven’t heard of account-based marketing by now, I’m going to assume you live under a rock. Even though it’s a hot topic with B2B marketers lately, it’s by no means a new concept. 

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How to Identify High Value Accounts for ABM

By James Crowder | 1 June 2017




 How to Identify High Value Accounts for ABM

Account-based Marketing isn’t just another marketing buzzword, it’s a marketing strategy that aligns sales and marketing teams so that they can focus their energy and expertise on personalised campaigns for high-value accounts. 

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