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3 Tactics To Drive Your Account-Based Marketing Process

By Jenny | 25 May 2017




 

Account-based marketing is about getting the biggest bang from your marketing buck. This focuses your marketing budget on those high-value accounts and customers that you want to be selling to in the first place.

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Key Account-Based Marketing Tools Sales Teams Should Be Using

By Stuart Thompson | 5 May 2017




You might be wondering why, as a salesperson, you’re reading a blog post about account-based marketing tools. Shouldn’t you leave this for your marketing colleagues, so that you can focus on closing deals? A few decades ago – if blogs even existed! – we might have agreed with this notion, but times...

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Four Signs That You’ll Waste Your Marketing Budget In 2017

By Romaana Mahtey | 10 January 2017




“I want to waste my marketing budget in 2017”, said no marketer ever! Yet, many will do so because they’re investing time and effort into activities that inadvertently squander resources. And as every marketer knows, your budget, and how well you use it, are determining factors in the success of yo...

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The Best Sales Techniques To Sell To CTOs

By James Crowder | 5 January 2017




A Chief Technology Officer’s (CTO) job is a tough one. Their job description is expansive, and ever changing along with developments in technology. Not only do they need to manage risk, oversee research and development and have their finger on the pulse of new technological developments to keep the...

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Is Account Based Marketing The Holy Grail Of B2B Marketing?

By Stuart Thompson | 4 January 2017




Every few years, there seems to be a new marketing methodology on the horizon that’s predicted to revolutionise how marketers do their jobs. At the moment, it’s account based marketing that’s being heralded as the Holy Grail that’ll make it easier to gather data about prospects and generate leads t...

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Why You Need To Know Your Prospect's Business Objectives

By Scott Barr | 15 December 2016




Prospect profiling and market research are the first steps in creating a sales pipeline that’s kept full with a healthy supply of leads. After all, how can you attract and convert leads if you don’t know who they are? And how can you craft the content and marketing messages that’ll generate interes...

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