Account-based Marketing isn’t just another marketing buzzword, it’s a marketing strategy that aligns sales and marketing teams so that they can focus their energy and expertise on personalised campaigns for high-value accounts.
Account-based marketing is about getting the biggest bang from your marketing buck. This focuses your marketing budget on those high-value accounts and customers that you want to be selling to in the first place.
You might be wondering why, as a salesperson, you’re reading a blog post about account-based marketing tools. Shouldn’t you leave this for your marketing colleagues, so that you can focus on closing deals? A few decades ago – if blogs even existed! – we might have agreed with this notion, but times...
“I want to waste my marketing budget in 2017”, said no marketer ever! Yet, many will do so because they’re investing time and effort into activities that inadvertently squander resources. And as every marketer knows, your budget, and how well you use it, are determining factors in the success of yo...
A Chief Technology Officer’s (CTO) job is a tough one. Their job description is expansive, and ever changing along with developments in technology. Not only do they need to manage risk, oversee research and development and have their finger on the pulse of new technological developments to keep the...
Every few years, there seems to be a new marketing methodology on the horizon that’s predicted to revolutionise how marketers do their jobs. At the moment, it’s account based marketing that’s being heralded as the Holy Grail that’ll make it easier to gather data about prospects and generate leads t...
