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Welcome To Our Blog

How GDPR Changed The Way B2B Marketers Operate

By James Crowder | 22 February 2019




In May 2016, the official regulations of the EU General Data Protection Regulations directive were published in all official EU languages. This new directive was expected to have a major impact on how companies were legally allowed to handle the data of EU citizens, sending some businesses into a panic. Many of their systems were non-compliant, and failure to follow these new regulations could result in a fine of either €20 million, or 4% of the company’s worldwide annual revenue of the prior financial year, depending on what was greater.

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How The Right Message Will Get You More B2B Appointments

By Romaana Mahtey | 20 November 2018




We’ve said it before and we’ll say it again: B2B appointment setting is an artform, and the marketer that seals the deal — on a consistent basis — is a veritable magician! Thankfully, experience takes away a lot of the guesswork. And with over 28 years under our belt, we can honestly say that securing a meeting with a C-Suite Executive gets easier with time. It’s all about developing your skills and deepening your research.

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3 Steps To Scheduling Sales Appointments With The Right Decision-makers

By Jenny Reardon | 13 November 2018




The C-Suite isn’t some plush office at the top of an impenetrable Ivory Tower, so why is it so difficult for B2B telemarketing professionals to get into direct conversation with these key decision-makers? Hint: it isn’t — you just have to go about it the right way. And sometimes, that means creatively leaping through hurdles to reach them! Here’s how to make high-level appointment setting simpler:

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3 Reasons Your Telemarketing Isn't Getting Results

By James Crowder | 7 November 2018




So you’ve come around to the idea of telemarketing as a key B2B marketing strategy and invested the necessary resources. You’ve got a team of dedicated telemarketers working around the clock, calling anyone who might even remotely be interested in your product and pitching, pitching, pitching.

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The Do’s & Don'ts of Over-The-Phone Appointment Setting

By Elizabeth Hamer | 11 December 2017




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Appointment setting has never been easy, but now, your prospects and the way they behave makes securing those all important first meetings even more of a challenge.

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Four signs it’s time to outsource your B2B Appointment Setting

By Scott Barr | 21 June 2017




In the B2B world, you’ll have more success closing a deal when you’ve actually engaged face-to-face with the person you’re doing business with. That’s why B2B appointment setting is so important. It seems like a pretty simple concept: you set an appointment to consult with another business about services and products. What could go wrong? 

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