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5 Of The Most Popular Types Of Marketing Data Analysis Tools

By GCL | 20 September 2019




For marketers to survive in the modern digital marketing space, they need the right tools to understand whether their campaigns are succeeding or failing. These tools will allow marketers to measure ROI at different stages of a campaign and provide clients with the metrics they need to justify ma...

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The Six Lawful Bases Of GDPR That Changed How B2B Marketing Agencies Operate

By James Crowder | 6 February 2019




Just like the people of Westeros thought dragons were dead, it turns out many of the expectations around GDPR were off the mark. GDPR has not ushered in a marketing apocalypse; rather, it has more clearly defined how marketers can operate.

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How The Right Message Will Get You More B2B Appointments

By Romaana Mahtey | 20 November 2018




We’ve said it before and we’ll say it again: B2B appointment setting is an artform, and the marketer that seals the deal — on a consistent basis — is a veritable magician! Thankfully, experience takes away a lot of the guesswork. And with over 28 years under our belt, we can honestly say that se...

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The Impact Of Using High-quality B2B Data For Telesales

By Elizabeth Hamer | 15 November 2018




Imagine your existing B2B marketing data as a tried-and-trusted car, linking you to the world the way data connects businesses to prospects. You’ve had it for years and it’s been a reliable companion for as long as you can remember (except for that time the radiator erupted and spewed scalding w...

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How GDPR can help not hinder when gathering B2B data

By James Crowder | 7 February 2018




 

Having trouble establishing who your customers are? Want to know how this can be solved? Do you feel GDPR is holding you back? If you’ve had to think about any of these questions then read on.

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Five Steps to Improve and Clean Your Marketing Data

By Scott Barr | 31 May 2017




 

A marketing campaign is nothing without good, shiny data. In order to drive leads and conversions, you need to ensure your data is relevant, accurate, and up to date. According to this Gartner study, “the annual financial impact of poor data quality on organisations is $9.7 million”. 

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