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Welcome To Our Blog

Effective B2B Databases - Data Insight and Enhancement

By James Crowder | 16 April 2024




The moment has arrived to focus on promoting that new product or solution, the one that the CEO has personally been championing. With everything set in motion, the content finalised and the infographics looking amazing, the question arises - what about the mailing list? Will the one you used a coupl...

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Five Steps to Improve and Clean Your Marketing Data

By Scott Barr | 3 April 2024




A marketing campaign is nothing without good, shiny data. In order to drive leads and conversions, you need to ensure your data is relevant, accurate, and up to date. According to this Gartner study, “the annual financial impact of poor data quality on organisations is $9.7 million”. 

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How The Right Message Will Get You More B2B Appointments

By James Crowder | 30 January 2024




We’ve said it before and we’ll say it again: B2B appointment setting is an artform, and the marketer that seals the deal — on a consistent basis — is a veritable magician! Thankfully, experience takes away a lot of the guesswork. And with over 30 years under our belt, we can honestly say that secur...

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5 Of The Most Popular Types Of Marketing Data Analysis Tools

By GCL | 5 September 2022




For marketers to survive in the modern digital marketing space, they need the right tools to understand whether their campaigns are succeeding or failing. These tools will allow marketers to measure ROI at different stages of a campaign and provide clients with the metrics they need to justify marke...

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How to plan for your best (and worst) sales months throughout the year

By GCL | 14 July 2021




Throughout the year, different sectors have different months which perform better than others. And there are also typically months which perform worse. School holidays, vacations abroad and increased summer activities are often blamed for the decline. But it is important to know when these peaks and...

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To cleanse or to buy data, that is the question

By James Crowder | 24 March 2021




Poor quality data can be a real problem. People change positions and jobs regularly, and salespeople frequently complain that they can’t reach prospects because their contact details are no longer valid. Add to this the problems created by duplicate copies and irrelevant data, and it becomes clear w...

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