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Welcome To Our Blog

To cleanse or to buy data, that is the question

By James Crowder | 20 March 2017




 

Poor quality data can be a real problem. People change positions and jobs regularly, and salespeople frequently complain that they can’t reach prospects because their contact  details are no longer valid. Add to this the problems created by duplicate copies and irrelevant data, and it becomes clea...

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You get out what you put in – improve your profit margin with quality data

By James Crowder | 12 May 2016




Marketing is like much else in life –  you tend to get out what you put in. If you give your sales team great data to work with, they will increase sales, grow your client base, and ensure positive ROI. If, on the other hand, you give them only irrelevant, poor quality data, you’ll see only a compr...

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The Secrets of Effective B2B Data

By sam | 13 October 2015




How you manage and work your B2B data is at the heart of any good marketing strategy. Whether you operate in the B2B or B2C world; accurate, clean and secure data is the lifeblood of any company. Through understanding your data you should have a good knowledge of your existing customers, what th...

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Building Your Universe - A Guide to Getting the Right B2B Data

By sam | 2 June 2015




The world of marketing is changing faster than ever before and many marketers are asking if buying data lists is still relevant?

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Opting In to EU Data Protection

By sam | 25 March 2015




How will the new EU Data Regulations affect us as B2B marketers? Is there anything we can do to prepare?

The change in EU regulations have been a long time in the making but rest assured they will be with us in no time at all. In fact the ICO have already been given more powers to crack down on ...

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Opt In or Get Out! - Coming Soon

By sam | 4 March 2015




The new EU Data Protection regulations are coming whether we like it or not. But how will it affect us as B2B marketers? Is there anything we can do to prepare?

The change in EU regulations have been a long time coming and although they have been pushed further and further right by Brussels rest...

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