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IQ vs EQ – Which is more important for success in sales and marketing?

By GCL | 21 October 2019




Intelligence Quotient (IQ) is one of the markers by which we judge a person’s intellectual aptitude. Emotional Quotient (EQ) is the metric we use to measure a person’s emotional awareness. These characteristics are both valuable in sales and marketing, but which is more important, a high IQ or a ...

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Choosing the right B2B lead generation partner – 7 questions you need to ask

By GCL | 22 August 2019




There’s little doubt that B2B organisations are facing lead generation challenges. The B2B Lead Generation Report found that 68% of B2B professionals are concerned with increasing the quality of leads, while 55% are looking to increase lead volume. One way they can achieve this is by bringing in ...

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3 Of The Most Effective Ways To Reach B2B Prospects

By GCL | 15 July 2019




As a B2B marketer, you face a variety of challenges — from developing engaging content to making effective use of a limited budget. Another one of the main difficulties that you (and 48% of other B2B marketers) experience is generating leads. Whether it's a lack of interest or budget, it's a dail...

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5 Tips For Growing Your Business During Tough Economic Times

By GCL | 26 June 2019




Even the greatest businesses can struggle during economic downturns, which can arrive unexpectedly and catch many off guard. As a key decision-maker in your business, you need to make sure your organisation is prepared to ride out these unexpected lows.

 

In this blog, we share 5 tips to ensure y...

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A Quick Guide To Converting More B2B Leads

By Jenny Reardon | 26 June 2019




One of the most important ways to grow your B2B company’s revenue is by converting leads and moving them along your buyer’s journey. More specifically, converting Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs).   

In this blog we’ll look at the buyer’s journey and how understand...

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How Can Telemarketers Use LinkedIn for Better B2B Lead Generation?

By Elizabeth Hamer | 16 March 2018




Even though using social networks to create B2B pipeline opportunities is becoming increasingly popular amongst sales professionals, there is little discussion about how to blend telemarketing with social media to maximise lead generation.

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