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Welcome To Our Blog

How Can Telemarketers Use LinkedIn for Better B2B Lead Generation?

By Elizabeth Hamer | 16 March 2018




Even though using social networks to create B2B pipeline opportunities is becoming increasingly popular amongst sales professionals, there is little discussion about how to blend telemarketing with social media to maximise lead generation.

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Clever Ways an AI Enabled CRM Can Enhance Your Lead Generation Strategy

By Elizabeth Hamer | 18 October 2017




Clever Ways an AI Enabled CRM Can Enhance Your Lead Generation Strategy

You might not realise it, but we are already living in the age of artificial intelligence. AI exists in our everyday lives – whether you’re using Siri, Netflix, or even B2B marketing tools like CRM systems. 

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Three Smarketing Metrics to Embrace

By Jenny | 1 September 2017




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As you may already know, smarketing is the alignment between your sales and marketing teams. Measuring metrics is important to see which marketing programs are working and which are not.

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4 Things To Have Ready Before Outsourcing B2B Content Marketing

By James Crowder | 5 June 2017




4 Things To Have Ready Before Outsourcing B2B Content Marketing

Content marketing is highly effective in the B2B sphere, as the buying process is far more drawn out and lends itself to a longer, more comprehensive and research-driven decision making process. 

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Four Core Lead Generation Services You Should Be Using

By James Crowder | 10 May 2017




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Lead generation is one of the primary focuses of your marketing efforts: whether you implement outbound or inbound marketing practices, and whether you perform these functions in-house or through outsourced lead generation services. 

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Good vs Bad B2B Content Marketing

By Stuart Thompson | 11 April 2017




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Today, content is the engine that drives the internet. From music and video to blogs, images, webinars and ‘How To’ guides – gone are the days of static brand web pages populated with company histories and visions. B2B content marketing has vastly changed how B2B customers find and engage with businesses.

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