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Welcome To Our Blog

5 Tips For Growing Your Business During Tough Economic Times

By GCL | 26 June 2019




Even the greatest businesses can struggle during economic downturns, which can arrive unexpectedly and catch many off guard. As a key decision-maker in your business, you need to make sure your organisation is prepared to ride out these unexpected lows.

 

In this blog, we share 5 tips to ensure your B2B business continues to grow during rough economic patches.

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A Quick Guide To Converting More B2B Leads

By Jenny Reardon | 26 June 2019




One of the most important ways to grow your B2B company’s revenue is by converting leads and moving them along your buyer’s journey. More specifically, converting Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs).   

In this blog we’ll look at the buyer’s journey and how understanding this process will help you convert more B2B leads. 

But before we get into that, here’s a quick refresher of what the buyer’s journey actually is.

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How Can Telemarketers Use LinkedIn for Better B2B Lead Generation?

By Elizabeth Hamer | 16 March 2018




Even though using social networks to create B2B pipeline opportunities is becoming increasingly popular amongst sales professionals, there is little discussion about how to blend telemarketing with social media to maximise lead generation.

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Clever Ways an AI Enabled CRM Can Enhance Your Lead Generation Strategy

By Elizabeth Hamer | 18 October 2017




Clever Ways an AI Enabled CRM Can Enhance Your Lead Generation Strategy

You might not realise it, but we are already living in the age of artificial intelligence. AI exists in our everyday lives – whether you’re using Siri, Netflix, or even B2B marketing tools like CRM systems. 

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Three Smarketing Metrics to Embrace

By Jenny | 1 September 2017




Close up of human hands using virtual panel.jpeg

As you may already know, smarketing is the alignment between your sales and marketing teams. Measuring metrics is important to see which marketing programs are working and which are not.

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4 Things To Have Ready Before Outsourcing B2B Content Marketing

By James Crowder | 5 June 2017




4 Things To Have Ready Before Outsourcing B2B Content Marketing

Content marketing is highly effective in the B2B sphere, as the buying process is far more drawn out and lends itself to a longer, more comprehensive and research-driven decision making process. 

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