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Welcome To Our Blog

Clever Ways an AI Enabled CRM Can Enhance Your Lead Generation Strategy

By Elizabeth Hamer | 18 October 2017




You might not realise it, but we are already living in the age of artificial intelligence. AI exists in our everyday lives – whether you’re using Siri, Netflix, or even B2B marketing tools like CRM systems. 

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Three Smarketing Metrics to Embrace

By Jenny | 1 September 2017




As you may already know, smarketing is the alignment between your sales and marketing teams. Measuring metrics is important to see which marketing programs are working and which are not.

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4 Things To Have Ready Before Outsourcing B2B Content Marketing

By James Crowder | 5 June 2017




Content marketing is highly effective in the B2B sphere, as the buying process is far more drawn out and lends itself to a longer, more comprehensive and research-driven decision making process. 

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Four Core Lead Generation Services You Should Be Using

By James Crowder | 10 May 2017




 

Lead generation is one of the primary focuses of your marketing efforts: whether you implement outbound or inbound marketing practices, and whether you perform these functions in-house or through outsourced lead generation services. 

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Good vs Bad B2B Content Marketing

By Stuart Thompson | 11 April 2017




Today, content is the engine that drives the internet. From music and video to blogs, images, webinars and ‘How To’ guides – gone are the days of static brand web pages populated with company histories and visions. B2B content marketing has vastly changed how B2B customers find and engage with busi...

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What is an ideal MQL follow up timescale?

By James Crowder | 13 March 2017




We know this isn’t exactly rocket science but the faster you follow up on a marketing lead the more chance of it converting! Sales leads that are hot off the press stand a much better chance of turning into a sale if they are contacted within 24 hours but it’s amazing how many organisations fail ...

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