Developments in digital marketing are mighty hard to keep track of. The internet and technology constantly evolve, which means your customers’ behaviour is also evolving. Keeping up with these changes requires businesses to adopt an agile mindset when it comes to deploying new marketing tactics.
Every few years, there seems to be a new marketing methodology on the horizon that’s predicted to revolutionise how marketers do their jobs. At the moment, it’s account based marketing that’s being heralded as the Holy Grail that’ll make it easier to gather data about prospects and generate leads t...
I know what you might be thinking – low cost B2B marketing solutions only offer a quick fix when it comes to generating leads and increasing ROI, and to create long-term growth and actual conversions, a large budget is required.
In an ideal world every visitor to your website, inbound call or event attendee would be a lead worthy of follow up. However, in the real world you know that leads have to be carefully sifted before you can pass them onto sales.
Question: How can I turn an MQL into an SQL?
Converting an MQL into an SQL can sometimes feel like a bun fight between marketing and sales. One of the best ways to avoid this is to agree a way of working and formally capture it in a document this is called a service level agreement...