<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=159779227907527&amp;ev=PageView&amp;noscript=1">

Welcome To Our Blog

How can I Turn an MQL into an SQL?

By Sam Crowder | 30 November 2015




Question: How can I turn an MQL into an SQL?

Answer: Teamwork

Converting an MQL into an SQL can sometimes feel like a bun fight between marketing and sales. One of the best ways to avoid this is to agree a way of working and formally capture it in a document this is called a service level agreem...

Read More ➢
0

When an MQL is not an SQL and never will be!

By Sam Crowder | 25 November 2015




In an ideal world every visitor to your website, inbound call or event attendee would be a lead worthy of follow up. However, in the real world you know that leads have to be carefully sifted before you can pass them onto sales.

Read More ➢
0

The theory behind the ideal MQL to SQL ratio

By Sam Crowder | 24 November 2015




Wouldn’t it be great if you could produce a certain number of MQLs and you knew that this would automatically result in achieving your revenue targets?

If only life was that simple!

The ideal MQL to SQL ratio is often debated between sales and marketing and it’s one of those areas where there nee...

Read More ➢
0

When does an MQL become an SQL?

By Sam Crowder | 18 November 2015




So when does an MQL (Marketing Qualified Lead) become an SQL (Sales Qualified Lead)?

Before we answer that question we should first look at the buyer’s journey. The buyer’s journey consists of three stages: awareness, consideration and decision. Let’s take a quick look at each of these:

Read More ➢
0

Improve your Lead Generation

By sam | 30 April 2015




With so much hype and emphasis put on content, digital and automation it's easy to lose sight of our primary marketing goals around generating quality opportunities. If you're still struggling to maintain consistent lead flows - don't despair! B2B marketers still cite Lead Generation as one of t...

Read More ➢
0

Online Lead Generation

By sam | 28 April 2015




Once upon a time B2B direct marketing relied upon that little yellow bible that was the telephone book. Talking to anyone who has been in telemarketing for more than 20 years they will tell you about how all they had when they started was a copy the local telephone directory, a notepad and a pho...

Read More ➢
0