Five Low Cost B2B Marketing Ideas For Marketing Managers

I know what you might be thinking – low cost B2B marketing solutions only offer a quick fix when it comes to generating leads and increasing ROI, and to create long-term growth and actual conversions, a large budget is required.

How can I Turn an MQL into an SQL?

Question: How can I turn an MQL into an SQL?

Answer: Teamwork

Converting an MQL into an SQL can sometimes feel like a bun fight between marketing and sales. One of the best ways to avoid this is to agree a way of working and formally capture it in a document this is called a service level agreement...

A prospect, an MQL and an SQL walk into a bar…

Que the bad sales and marketing joke! But what are the key differences between a prospect, an MQL and an SQL?

The theory behind the ideal MQL to SQL ratio

Wouldn’t it be great if you could produce a certain number of MQLs and you knew that this would automatically result in achieving your revenue targets?

If only life was that simple!

The ideal MQL to SQL ratio is often debated between sales and marketing and it’s one of those areas where there needs...

Why an MQL is not the same as an SQL

Sales and marketing are the same but different. Both want to bring in new business however; they are responsible for completely different ends of the sales funnel. Marketing are responsible for the attract phase of the sales funnel. They have to take somebody with no prior knowledge of the business...

When does an MQL become an SQL?

So when does an MQL (Marketing Qualified Lead) become an SQL (Sales Qualified Lead)?

Before we answer that question we should first look at the buyer’s journey. The buyer’s journey consists of three stages: awareness, consideration and decision. Let’s take a quick look at each of these: