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How to raise your marketing EQ

By GCL | 25 November 2019




Emotional intelligence (EQ) is how we measure an individual’s ability to navigate their own and others’ emotional landscapes. As a marketer, EQ plays a vital role in developing strong relationships with leads and customers by giving you the ability to empathise with them. Without the ability to u...

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Use Empathy to Turbocharge Your Marketing Strategies

By GCL | 11 November 2019




Empathy is defined by the Cambridge dictionary as “the ability to share someone else's feelings or experiences by imagining what it would be like to be in that person's situation”. It may seem like common sense for marketers to use empathy to better understand and connect with leads, but that isn...

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5 Of The Most Popular Types Of Marketing Data Analysis Tools

By GCL | 20 September 2019




For marketers to survive in the modern digital marketing space, they need the right tools to understand whether their campaigns are succeeding or failing. These tools will allow marketers to measure ROI at different stages of a campaign and provide clients with the metrics they need to justify ma...

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B2B and the evolution of technology

By GCL | 29 July 2019




Technology has no doubt changed the way the world works. It also continues to cause major changes within specific fields and areas of business. Services like AirBnB, Netflix and Uber have completely shifted the way those industries operate. 

 

The B2B industry is also no stranger to technological...

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5 Tips For Growing Your Business During Tough Economic Times

By GCL | 26 June 2019




Even the greatest businesses can struggle during economic downturns, which can arrive unexpectedly and catch many off guard. As a key decision-maker in your business, you need to make sure your organisation is prepared to ride out these unexpected lows.

 

In this blog, we share 5 tips to ensure y...

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How GDPR Changed The Way B2B Marketers Operate

By James Crowder | 22 February 2019




In May 2016, the official regulations of the EU General Data Protection Regulations directive were published in all official EU languages. This new directive was expected to have a major impact on how companies were legally allowed to handle the data of EU citizens, sending some businesses into a...

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