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5 Lead Generation Tactics to Complement B2B Telemarketing

By Scott Barr | 14 February 2018




 

One of the biggest lead generation challenges of 2018 for B2B marketers is getting prospects to convert. 51% of the respondents to Chief Marketer's 2018 B2B Lead Gen Outlook survey said that they are concerned about conversion and 63% of marketers reported to HubSpot that lead generation i...
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The Difference In Social Selling Between B2C And B2B Marketing

By James Crowder | 5 January 2017




A few weeks ago, we wrote our third guest blog for the DMA – today, the next guest post discusses the difference between social selling in B2B vs B2C.

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The Four Most Effective Channels For Account Based Marketing

By James Crowder | 22 November 2016




It’s a surprise that account based marketing (ABM) didn’t take off much sooner than it has. The fact that it’s based around crafting marketing messages, content and pitches targeted to individual accounts (rather than firing out generic content to anyone and everyone), means you’re more likely to m...

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How To Use Market Research To Upsell To Your Existing Account

By James Crowder | 17 November 2016




Despite the fact that acquiring new customers costs five times as much as retaining current customers, 44% of companies focus their efforts on attracting new customers, compared to 18% that focus on customer retention. That says a lot about what businesses think is the better way to generate leads....

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Five Low Cost B2B Marketing Ideas For Marketing Managers

By Romaana Mahtey | 8 November 2016




I know what you might be thinking – low cost B2B marketing solutions only offer a quick fix when it comes to generating leads and increasing ROI, and to create long-term growth and actual conversions, a large budget is required.

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5 benefits of outsourcing to a B2B inbound marketing agency

By Jenny Reardon | 1 September 2016




Inbound marketing can be a powerful means of generating new leads, but it’s a complex beast and has to be managed properly before it will deliver results.

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