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3 B2B Marketing Tips To Help You Achieve Growth

By GCL | 5 February 2020




 

In the increasingly competitive B2B space, it’s important to have a marketing strategy that connects with the right leads and fosters genuine business growth. In order to help you achieve this goal, here are 3 helpful tips

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The one thing people don’t understand about multi-channel marketing

By GCL | 22 January 2020




 

Multi-channel marketing is a marketing strategy that uses a variety of channels to reach customers. These could be tv ads, emails, social media, channels or any other mix. In order to ensure your marketing message is effective, it’s best to reach out to potential customers on whichever channels...

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5 Channels To Include In Your B2B Lead Generation Toolkit

By GCL | 8 January 2020




When developing an effective B2B lead generation strategy, there are a few questions you need to ask: “What are our key selling points?”, “How well established is our brand?”, “Who are our customers?” One particularly critical question is “What channels should we be using as part of this strategy...

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How to Improve Your Telemarketing Using EQ

By GCL | 9 December 2019




While some roles in an organisation require less emotional intelligence (EQ) than others, telemarketing is not one of them. Telemarketers, due to their high levels of engagement with leads or clients, are often the first to face a negative response from a lead or customer. Under these circumstanc...

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How to raise your marketing EQ

By GCL | 25 November 2019




Emotional intelligence (EQ) is how we measure an individual’s ability to navigate their own and others’ emotional landscapes. As a marketer, EQ plays a vital role in developing strong relationships with leads and customers by giving you the ability to empathise with them. Without the ability to u...

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Hiring B2B Telemarketers with High EQ

By GCL | 18 November 2019




Whether you’re building your own B2B telemarketing team or looking for a B2B partner to assist with your telemarketing campaign, it’s important to find telemarketers with high emotional intelligence (EQ).

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