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The Secret To Selling To Different Cultures

By GCL | 8 July 2019




In today’s ultra-connected world, many B2B companies are looking to expand their reach across the globe. However, operating in other markets comes with a variety of challenges. One of the greatest of these challenges is selling your product or service to an entirely new culture.

 

Here are a few tips on how to handle your marketing and sales in cultures across the globe.

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A Quick Guide To Converting More B2B Leads

By Jenny Reardon | 26 June 2019




One of the most important ways to grow your B2B company’s revenue is by converting leads and moving them along your buyer’s journey. More specifically, converting Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs).   

In this blog we’ll look at the buyer’s journey and how understanding this process will help you convert more B2B leads. 

But before we get into that, here’s a quick refresher of what the buyer’s journey actually is.

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5 Ways To Build A Prospect Database

By Jenny | 21 June 2019




Your company is putting together its B2B strategy so that it can more effectively connect with its leads. One of the best ways to accomplish this is with a prospect database. A prospect database is a fleshed out list of leads that have not become customers. These repositories usually contain segmentation details such as company size, turnover, contact job function and business sector, and are vital for a number of reasons, including saving you time and improving your marketing targeting. This is why you shouldn’t take shortcuts when building and maintaining them.

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How GDPR Changed The Way B2B Marketers Operate

By James Crowder | 22 February 2019




In May 2016, the official regulations of the EU General Data Protection Regulations directive were published in all official EU languages. This new directive was expected to have a major impact on how companies were legally allowed to handle the data of EU citizens, sending some businesses into a panic. Many of their systems were non-compliant, and failure to follow these new regulations could result in a fine of either €20 million, or 4% of the company’s worldwide annual revenue of the prior financial year, depending on what was greater.

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GDPR And The UK Walk Into A Bar…

By Jenny Reardon | 14 February 2019




......GDPR asks how The UK’s week has been. “Horrible,” he replies. “This whole Brexit thing is ridiculously complicated”. The UK then asks how things are with GDPR. GDPR says he can’t tell him that until he’s verified he’s got adequate data protection systems.

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How To Know If Your Partners Are GDPR Compliant

By Greville Crowder | 14 February 2019




GDPR came into effect in May 2018, and companies are still struggling to wrap their heads around its impact. While companies are taking steps, or have already taken them, to ensure that they’re GDPR compliant internally, they also need to make sure that any business partner that makes use of their data is doing the same.

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