Whether you are a small business, or a large megacorporation, there are always challenges when it comes to allocating your B2B marketing budget. Your marketing budget will be affected by a number of factors including changes in your industry, performance by your competitors, and revenue and profit margins.
Whether because of robocalls or telemarketers offering services and products you’re not interested in, people don’t always have the most positive attitude towards telemarketing.
But what if I told you that B2B telemarketing was a completely different beast? That, when it comes to B2B, all marketing channels have their benefits and that telemarketing serves a very specific and effective role in your B2B marketing strategy? After all, email may be good over a medium timescale (if you have quality data), and SEO is undoubtedly a vital part of your long term strategy, but what if you need to fill the sales gap for your last quarter?
This is where, even though telemarketing costs more, it is undoubtedly a key part of your marketing toolkit. And in this blog, we’ll look at several studies and reports that highlight how important telemarketing is to your overall B2B marketing strategy.
In today’s ultra-connected world, many B2B companies are looking to expand their reach across the globe. However, operating in other markets comes with a variety of challenges. One of the greatest of these challenges is selling your product or service to an entirely new culture.
Here are a few tips on how to handle your marketing and sales in cultures across the globe.
We’ve discussed in great detail the differences between B2B and B2C telemarketing, particularly when it comes to cold calling and how B2C telemarketing can give its B2B counterpart a bad reputation. The reality of B2B telemarketing is a different story.
This article from Hackernoon highlights how inside sales, executive events and telemarketing are still the top three ways to generate B2B leads. This clearly demonstrates how many companies still rely on personal communication methods to generate leads.
However, if you don’t have the expertise to execute an effective B2B telemarketing strategy, it can be quite difficult to get a campaign up and running. In this blog post, we’ll highlight how the right B2B telemarketing partnership can help you overcome this challenge.
One of the most important ways to grow your B2B company’s revenue is by converting leads and moving them along your buyer’s journey. More specifically, converting Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs).
In this blog we’ll look at the buyer’s journey and how understanding this process will help you convert more B2B leads.
But before we get into that, here’s a quick refresher of what the buyer’s journey actually is.
Your company is putting together its B2B strategy so that it can more effectively connect with its leads. One of the best ways to accomplish this is with a prospect database. A prospect database is a fleshed out list of leads that have not become customers. These repositories usually contain segmentation details such as company size, turnover, contact job function and business sector, and are vital for a number of reasons, including saving you time and improving your marketing targeting. This is why you shouldn’t take shortcuts when building and maintaining them.