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5 Things You Should Know When Allocating Your B2B Marketing Budget

By GCL | 25 July 2019




Whether you are a small business, or a large megacorporation, there are always challenges when it comes to allocating your B2B marketing budget. Your marketing budget will be affected by a number of factors including changes in your industry, performance by your competitors, and revenue and profi...

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Telemarketing: An Underappreciated B2B Marketing Channel

By GCL | 8 July 2019




Whether because of robocalls or telemarketers offering services and products you’re not interested in, people don’t always have the most positive attitude towards telemarketing. 

 

But what if I told you that B2B telemarketing was a completely different beast? That, when it comes to B2B, all mark...

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The Secret To Selling To Different Cultures

By GCL | 8 July 2019




In today’s ultra-connected world, many B2B companies are looking to expand their reach across the globe. However, operating in other markets comes with a variety of challenges. One of the greatest of these challenges is selling your product or service to an entirely new culture.

 

Here are a few ...

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The Benefits A B2B Telemarketing Partner Offers Your Company

By GCL | 1 July 2019




We’ve discussed in great detail the differences between B2B and B2C telemarketing, particularly when it comes to cold calling and how B2C telemarketing can give its B2B counterpart a bad reputation. The reality of B2B telemarketing is a different story. 

 

This article from Hackernoon highlights ...

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A Quick Guide To Converting More B2B Leads

By Jenny Reardon | 26 June 2019




One of the most important ways to grow your B2B company’s revenue is by converting leads and moving them along your buyer’s journey. More specifically, converting Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs).   

In this blog we’ll look at the buyer’s journey and how understand...

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5 Ways To Build A Prospect Database

By Jenny | 21 June 2019




Your company is putting together its B2B strategy so that it can more effectively connect with its leads. One of the best ways to accomplish this is with a prospect database. A prospect database is a fleshed out list of leads that have not become customers. These repositories usually contain segm...

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