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Steps to Ensure Successful B2B Telemarketing in the Digital Age

By Elizabeth Hamer | 27 June 2017




Steps to Ensure Successful B2B Telemarketing in the Digital Age

An effective telemarketing strategy can work wonders for your business. When done correctly, it can be an invaluable tool for B2B salespeople. Telemarketing should have a place in your marketing strategy even in today’s digital age. According to research, it’s the third most effective tool for lead generation. 

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B2B Telemarketing: The Secret Weapon For Increasing Conversion Rates

By James Crowder | 9 June 2017




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No business is completely satisfied with their conversion rates let’s face it, there’s always room for improvement. 

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B2B Telemarketing: The Quickest Lead Generation Tactics

By Stuart Thompson | 26 May 2017




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Telemarketing might seem old fashioned when compared with digital marketing, but it’s one of the quickest and most cost-effective ways of gaining more traction with leads. B2B telemarketing brings a much-needed personal factor to automated marketing. 

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The Advantages Of Using B2B Telemarketing For Events

By Elizabeth Hamer | 8 May 2017




The Advantages Of Using B2B Telemarketing For Events

You’ve got a killer idea for an event that’ll enhance every other marketing effort you’ve been nurturing over the last quarter. Whether it’s a keynote speech followed by a gala dinner, an industry convention, or simply a product launch, ensuring that it’s well attended is key (have a read of our previous blog post for how to do this).

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Four Traits All Successful B2B Demand Generation Campaigns Have In Common

By Scott Barr | 28 April 2017




Four Traits All Successful B2B Demand Generation Campaigns Have In Common

Before you can increase revenue and market share for your business, you need to generate interest in and awareness of your brand. Marketers are faced with an ever-growing arsenal of channels through which to achieve this—which is both a blessing and a cause for confusion when it comes to honing in on the right mix of channels to attract quality leads.

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How B2B Telemarketing Can Boost Your Event Attendance

By Stuart Thompson | 24 April 2017




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More and more of our business operations happen online, through websites, CRMs, email, apps and social media – to name just a few channels. The digital age has created huge efficiency benefits, but also emphasised the importance of real-life human interaction – especially when reaching out to potential B2B leads.

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